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This book examines the most prolific international women's football
tournament-the FIFA Women's World Cup-through media, fandom and how
mediated women's soccer can improve on a global scale. Women's
soccer has exploded in terms of media exposure, television
audiences and live spectatorship. This book explores those
macro-level issues, while also digging into micro-level topics such
as Megan Rapinoe's celebrations and political activism, VAR
reviews, LGBTQ imagery, and cultural obstacles for women's football
in Central-Eastern Europe and Nigeria. Using an interdisciplinary
approach, scholars look at issues through the lenses of feminist
theory, cultural studies, rhetorical criticism, political economy,
performative sport fandom, autoethnography, and more. Thus, the
book is important reading for students, researchers and media
practitioners with interests in women's soccer, gender in sports
media, coverage of women's sport, and sport fandom.
For the last 150 years, advertising has created a consumer culture
in the United States, shaping every facet of American life-from
what we eat and drink to the clothes we wear and the cars we drive.
In the United States, advertising has carved out an essential place
in American culture, and advertising messages undoubtedly play a
significant role in determining how people interpret the world
around them. This three-volume set examines the myriad ways that
advertising has influenced many aspects of 20th-century American
society, such as popular culture, politics, and the economy.
Advertising not only played a critical role in selling goods to an
eager public, but it also served to establish the now
world-renowned consumer culture of our country and fuel the notion
of "the American dream." The collection spotlights the most
important advertising campaigns, brands, and companies in American
history, from the late 1800s to modern day. Each fact-driven essay
provides insight and in-depth analysis that general readers will
find fascinating as well as historical details and contextual
nuance students and researchers will greatly appreciate. These
volumes demonstrate why advertising is absolutely necessary, not
only for companies behind the messaging, but also in defining what
it means to be an American. Includes original essays by noted
cultural and advertising historians, commentators, and journalists
Provides analysis from experts in advertising and popular culture
that places American advertising in historical and cultural context
Supplies a comprehensive examination of advertising history and its
consequences across modern America Presents an extensive analysis
of the role of new media and the Internet Documents why advertising
is necessary, not only for companies, but in determining what being
"an American" constitutes
In the past, sport, particularly football, has been defined as a
male domain. Women's interest stereotypically ranges from gentle
tolerance to active resistance. But increasingly, women are proudly
identifying themselves as supporters of their teams, and have
become highly desirable audiences for sport organizations and
merchandisers. Football provides a unique site at which to examine
the complex interplay between three theoretical areas: identity
formation and maintenance, commercialization of cultural practices,
and gender hegemony. This book explores how women experience their
fandom, and what barriers exist for the female fan.
This book examines the most prolific international women's football
tournament-the FIFA Women's World Cup-through media, fandom and how
mediated women's soccer can improve on a global scale. Women's
soccer has exploded in terms of media exposure, television
audiences and live spectatorship. This book explores those
macro-level issues, while also digging into micro-level topics such
as Megan Rapinoe's celebrations and political activism, VAR
reviews, LGBTQ imagery, and cultural obstacles for women's football
in Central-Eastern Europe and Nigeria. Using an interdisciplinary
approach, scholars look at issues through the lenses of feminist
theory, cultural studies, rhetorical criticism, political economy,
performative sport fandom, autoethnography, and more. Thus, the
book is important reading for students, researchers and media
practitioners with interests in women's soccer, gender in sports
media, coverage of women's sport, and sport fandom.
* This is the first book to examine the topic of sport fans and
fandom from a multi-disciplinary perspective * Fans are central to
sport, and therefore central to understanding and studying sport *
Other books have presented particular cases of fans in particular
sports, but this book brings together fan studies from around the
world and across a wide range of different sports * Includes
perspectives from sociology, cultural studies, communication
studies, management, psychology, history and media studies
In the past, sport, particularly football, has been defined as a
male domain. Women s interest stereotypically ranges from gentle
tolerance to active resistance. But increasingly, women are proudly
identifying themselves as supporters of their teams, and have
become highly desirable audiences for sport organizations and
merchandisers. Football provides a unique site at which to examine
the complex interplay between three theoretical areas: identity
formation and maintenance, commercialization of cultural practices,
and gender hegemony. This book explores how women experience their
fandom, and what barriers exist for the female fan.
At its core, consumer insights research is fun. Fast-paced,
creative, and exciting, working in this field means constant
interaction and engagement with people, concepts, and ideas.
Consumer insights researchers get to spend their days partnering
with clients to solve complex and knotty problems across all mass
communication industries, including film, television, digital,
advertising, and public relations. They do deep dives to understand
the perceptions and perspectives of target audiences using a wide
range of approaches and methods. On every project, hours are spent
playing with data and ideas, coming up with creative and innovative
ways to approach problems and uncover the insights that will lead
to effective audience engagement. This work is dynamic and
intellectually challenging, celebrating innovative approaches that
lead to unique explanations of-and solutions for-important
problems. It also is essential to success: Whether you are working
on a media product or a strategic communication campaign,
successfully reaching your audience and meeting your objectives
requires good research. Unfortunately, this is not what our
undergraduate students currently experience when using the existing
crop of research methods textbooks. Even though journalism, media,
applied communication, advertising, and public relations programs
typically offer-and often require-at least a foundational research
methods course, most undergraduate students do not leave those
courses with an accurate understanding of what this field actually
entails. Typically written with an emphasis on academic research,
those books often are intended for those who plan to follow a very
specific path-conduct scholarly research, primarily using
quantitative methods. The scientific method dominates this
perspective, and students are taught to prioritize the concepts and
conditions central to academic research. While useful for those who
are interested in continuing for graduate degrees, these textbooks
do not adequately represent the world of-or prepare students
for-the realities of consumer insights research. This book
represents a much-needed alternative. This textbook flips the
typical model presented in mass communication research textbooks.
In these books, audiences often are primarily framed almost
exclusively as participants-presented as a means to generate data.
Instead, as students will learn through this text, data should be
used to understand people as thoughtful, deliberative audiences. As
such, research should be done with the goal of better understanding
target audiences in a meaningful way. With this orientation in
mind, these insight-driven research projects allow media
practitioners and strategic communication professionals to tap into
audiences' wants, needs, and desires through messaging and products
designed to resonate. This textbook is born of necessity. I have
taught undergraduate students in advertising, media production, and
public relations research methods courses since 2007. In the
ensuing years, I have spent every conference scouring the book
publisher's displays, trying desperately to find a book that would
do what I needed: accurately reflect the joy and excitement of
consumer insights research. I wanted something that would prepare
my students for what jobs really look like in this field, while
also offering tips on how to do the fast-paced, low-cost research
that can be conducted over the course of a semester to give
students a "real-world" perspective on how to uncover, interpret,
and apply consumer insights. Guided by both my own experience in
the field as well as interviews and recommendations with current
practitioners on the client, boutique, and agency sides, this book
will offer students an accessible, thorough, and compelling
perspective on how to plan for and complete a consumer insights
research project from the initial request for proposal (RFP) to the
final presentation of findings. Features: Each chapter will
include: a guide for how to conduct in-class research quotes and
recommendations from experts in the field (including
representatives from research and insights boutiques; advertising
agencies and PR firms; and a wide range of industries (media,
consumer packaged goods, travel, finance, etc.) case studies &
real world examples
Revolution of the Modern Sports Fan explores the elements of the
sports fan that have markedly changed in the past few years.
Inherent within these investigations is the role of communication
in a multitude of forms (mediated, relational, etc.) as the
prototypical sports fan has most heavily shifted within this
domain. From the advent of social media to the rise of fantasy
sport to the increased media platforms in which to consume sport,
the sports fan has never had more options for consumption-and for
the rendering of one's opinions. As such, Revolution of the Modern
Sports Fan offers an opportunity to advance what we now know about
American sports fandom as well as the ability to debunk what
scholars thought they knew about sports fandom that has now
shifted.
At its core, consumer insights research is fun. Fast-paced,
creative, and exciting, working in this field means constant
interaction and engagement with people, concepts, and ideas.
Consumer insights researchers get to spend their days partnering
with clients to solve complex and knotty problems across all mass
communication industries, including film, television, digital,
advertising, and public relations. They do deep dives to understand
the perceptions and perspectives of target audiences using a wide
range of approaches and methods. On every project, hours are spent
playing with data and ideas, coming up with creative and innovative
ways to approach problems and uncover the insights that will lead
to effective audience engagement. This work is dynamic and
intellectually challenging, celebrating innovative approaches that
lead to unique explanations of-and solutions for-important
problems. It also is essential to success: Whether you are working
on a media product or a strategic communication campaign,
successfully reaching your audience and meeting your objectives
requires good research. Unfortunately, this is not what our
undergraduate students currently experience when using the existing
crop of research methods textbooks. Even though journalism, media,
applied communication, advertising, and public relations programs
typically offer-and often require-at least a foundational research
methods course, most undergraduate students do not leave those
courses with an accurate understanding of what this field actually
entails. Typically written with an emphasis on academic research,
those books often are intended for those who plan to follow a very
specific path-conduct scholarly research, primarily using
quantitative methods. The scientific method dominates this
perspective, and students are taught to prioritize the concepts and
conditions central to academic research. While useful for those who
are interested in continuing for graduate degrees, these textbooks
do not adequately represent the world of-or prepare students
for-the realities of consumer insights research. This book
represents a much-needed alternative. This textbook flips the
typical model presented in mass communication research textbooks.
In these books, audiences often are primarily framed almost
exclusively as participants-presented as a means to generate data.
Instead, as students will learn through this text, data should be
used to understand people as thoughtful, deliberative audiences. As
such, research should be done with the goal of better understanding
target audiences in a meaningful way. With this orientation in
mind, these insight-driven research projects allow media
practitioners and strategic communication professionals to tap into
audiences' wants, needs, and desires through messaging and products
designed to resonate. This textbook is born of necessity. I have
taught undergraduate students in advertising, media production, and
public relations research methods courses since 2007. In the
ensuing years, I have spent every conference scouring the book
publisher's displays, trying desperately to find a book that would
do what I needed: accurately reflect the joy and excitement of
consumer insights research. I wanted something that would prepare
my students for what jobs really look like in this field, while
also offering tips on how to do the fast-paced, low-cost research
that can be conducted over the course of a semester to give
students a "real-world" perspective on how to uncover, interpret,
and apply consumer insights. Guided by both my own experience in
the field as well as interviews and recommendations with current
practitioners on the client, boutique, and agency sides, this book
will offer students an accessible, thorough, and compelling
perspective on how to plan for and complete a consumer insights
research project from the initial request for proposal (RFP) to the
final presentation of findings. Features: Each chapter will
include: a guide for how to conduct in-class research quotes and
recommendations from experts in the field (including
representatives from research and insights boutiques; advertising
agencies and PR firms; and a wide range of industries (media,
consumer packaged goods, travel, finance, etc.) case studies &
real world examples
By evaluating the Internet's impact on key cultural issues of the
day, this book provides a comprehensive overview of the seismic
technological and cultural shifts the Internet has created in
contemporary society. Books about Internet culture usually focus on
the people, places, sites, and memes that constitute the
"cutting-edge" at the time the book is written. That approach,
alas, renders such volumes quickly obsolete. This provocative work,
on the other hand, focuses on overarching themes that will remain
relevant for the long term. The insights it shares will highlight
the tremendous impact of the Internet on modern civilization-and
individual lives-well after specific players and sites have fallen
out of favor. Content is presented in two volumes. The first
emphasizes the positive impact of Internet culture-for example,
24-hour access to information, music, books, merchandise,
employment opportunities, and even romance. The second discusses
the Internet's darker consequences, such as a demand for instant
news that often pushes journalists to prioritize being first over
being right, online scams, and invasions of privacy that can affect
anyone who banks, shops, pays bills, or posts online. Readers of
the set will clearly understand how the Internet has revolutionized
communications and redefined human interaction, coming away with a
unique appreciation of the realities of today's digital world-for
better and for worse. Includes essays on overarching themes and
issues that are essential to understanding Internet culture,
including privacy, celebrity, superficiality, and the personal toll
online living can have on users Addresses current Internet material
as well as classic memes, sites, and products Engages readers
through a deliberately provocative point of view Provides a
comprehensive examination of the realities surrounding Internet
culture, which can be extremely positive or very ugly
Differentiates itself from other examinations of Internet culture
through emphasis on continuing themes rather than time-specific
content Takes a distinctly international approach to the topic of
today's digital, interconnected world
When Barack Obama was re-elected president in November 2012, his
Republican challenger, Mitt Romney, took the blame for being
alternately too moderate or too conservative. Critics from both
within and outside of his party claimed his vast wealth made him
unappealing to voters and that his robotic persona meant he just
could not connect. How, then, did he win the nomination? What
happened during the twelve-month build-up to Romney being named the
presumptive nominee for the Republican Party that helped define him
as both a man and a candidate? Furthermore, how did media coverage
frame his competitors and the race itself, a contest characterized
by its rollercoaster nature? Last Man Standing examines mainstream
media coverage of the 2012 Republican primary season to identify
and examine the frames used to make sense of the candidates and the
race. Through an exhaustive analysis of candidate-related coverage
from six major media outlets (The New York Times, Wall Street
Journal, and Washington Post for newspapers; CNN, Fox News, and
MSNBC for cable news networks), Coombs weaves her examination of
media frames into a compelling narrative reconstruction of the 2012
primary season. This book features: .Exhaustive analysis of
mainstream media coverage over a twelve-month period .Smart,
insightful exploration of media frames .Chronological structure,
which allows for analysis to address how frames shift with
candidate s fortunes"
Filled with insightful analysis and compelling arguments, this book
considers the influence of sports on popular culture and spotlights
the fascinating ways in which sports culture and American culture
intersect. This collection blends historical and popular culture
perspectives in its analysis of the development of sports and
sports figures throughout American history. American History
through American Sports: From Colonial Lacrosse to Extreme Sports
is unique in that it focuses on how each sport has transformed and
influenced society at large, demonstrating how sports and popular
culture are intrinsically entwined and the ways they both reflect
larger societal transformations. The essays in the book are
wide-ranging, covering topics of interest for sports fans who enjoy
the NFL and NASCAR as well as those who like tennis and watching
the Olympics. Many topics feature information about specific sports
icons and favorite heroes. Additionally, many of the topics'
treatments prompt engagement by purposely challenging the reader to
either agree or disagree with the author's analysis.
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