Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that ???eye-ball grabbers??? are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that ???how??? a story is reported is more important for building ratings than what the story is about. Local TV does not have to ???bleed to lead???. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

A provocative counterargument to the blue/red divide that illuminates our country's multidimensional political spectrum.

In a climate of culture wars and economic uncertainty, the media have often reduced America to a simplistic schism between red and blue states. In response to that oversimplification, journalist Dante Chinni teamed up with political geographer James Gimpel, using on-the-ground reporting and statistical analysis to get past generalizations and probe American communities in depth.

Looking at the data, they recognized that the country breaks into twelve distinct types of communities, whose differences and specific concerns shed light on the subtle distinctions in how Americans vote, shop, and otherwise behave. Showcasing personal interviews, combined with facts and statistics, "Our Patchwork Nation" offers a brilliant new way to examine the issues that matter most to our communities, and to our nation.