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This is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas - such as personality patterns and lifestyle effects on shopping behaviour. The book is student-friendly and avoids jargon. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.
A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy quick and accessible definitions and the extensive cross-referencing system allows readers broader access to subject areas. This dictionary covers all the topics, issues and terms in the field, including: business economics, consumer behaviour, corporate strategy, financial management, human resource management, information technology, management accounting, marketing and organizational behaviour and work psychology.
A fully comprehensive resource for those wanting to know about the
world of business management. Students and working professionals
alike can enjoy quick and accessible definitions and the extensive
cross-referencing system allows readers broader access to subject
areas. This dictionary covers all the topics, issues and terms in
the field, including:
The increasing incidence of job-related stress has given the burgeoning field of occupational psychology greater prominence than ever before. The omnipresence of computers in the workplace and the enhanced ability of managers to supervise their employees' every move has redefined the psychology of work. What then are the emotions at play in the workplace? How do they contribute to and affect happiness and job performance? Psychology and the World of Work addresses issues essential to the study of business psychology. Informed by a psychodynamic orientation, the book covers such topics as the origins of the work world, organizations, the work environment and ergonomics, the psychology of time, group dynamics, recruitment and selection, training, motivation, job satisfaction, the effects of new technology, women at work, and women in the workplace.
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