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Understanding the Consumer - A Psychological Approach (Paperback) Loot Price: R1,866
Discovery Miles 18 660
Repayment Terms: R175 pm x 12*
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Understanding the Consumer - A Psychological Approach (Paperback): David A. Statt

Understanding the Consumer - A Psychological Approach (Paperback)

David A. Statt

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Loot Price R1,866 Discovery Miles 18 660 | Repayment Terms: R175 pm x 12*

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This is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas - such as personality patterns and lifestyle effects on shopping behaviour. The book is student-friendly and avoids jargon. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: March 1997
First published: 1997
Authors: David A. Statt
Dimensions: 235 x 155 x 17mm (L x W x T)
Format: Paperback
Pages: 352
ISBN-13: 978-0-333-66063-8
Categories: Books > Social sciences > Psychology > Social, group or collective psychology
Books > Business & Economics > Economics > Economic forecasting
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-333-66063-3
Barcode: 9780333660638

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