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This guide features everything you need to get your website indexed
so it appears at the top of Google searches to generate the profile
you need to have a successful online business.
Everything you want to know about making positive changes to your
website enabling it to get 1st page listings and climb to the top
of the rankings of Google, generating huge quantities of targeted
traffic and revenue. * Specific information on how to identify key
search words, and how to identify niche markets with little or no
competition * Covers improving existing Google positions and
keeping ahead of your competition This series of vibrant books will
teach you exactly what you need to know using A friendly, visual
approach Easy-to-understand language Practical hands-on tasks
Full-colour large format screenshots To build your confidence and
help you to get the most out of your computer, practical hints,
tips and shortcuts feature on every page: ALERT!- Explains and
provides practical solutions to the most commonly encountered
problems HOT TIPS- Time and effort saving shortcuts SEE ALSO... -
Points you to other related tasks and information DID YOU KNOW? -
Additional features to explore WHAT DOES THIS MEAN?- Jargon and
technical terms explained in plain English
A completely revised and updated edition of the Amazon SEO
best-seller on practical SEO practices and techniques that help you
rank your website on Google's first search engine results page
(SERPs). Completely new chapters that now include how to deal with
Google's search query intent approach to delivering search results.
It covers semantic search SEO practices and how to best make use of
Google's Knowledge Graph to promote your website. It addresses the
latest Google search algorithm changes and guides you on how to
deal with them. It tackles the issue of content creation and
content marketing and explains how to best solve it. SEO Help is a
totally practical, step-by-step guide which in 20, new and
easy-to-implement steps gives you the kind of cutting-edge,
practical SEO advice you need to optimize your website, increase
your search rankings and amplify your digital presence across the
many different screens through which the web is accessed. This
third, totally re-written edition uses zero jargon, requires no
technical knowledge and assumes that your time is precious and you
need to know what to do more than finding out the SEO theory behind
why you have to do it. - Over 80% entirely new material and
practical steps and advice. - Google's semantic search is covered
helping you prepare for any future SEO changes. - Practical
suggestions on how to fully integrate social media in your SEO. -
Includes action plans at the end of each chapter to help you get
moving fast. - Easy to get through, dip into it as you will or
follow each step sequentially. David Amerland is a best-selling SEO
and social media author and speaker. He guides global corporations
on the formulation of SEO best practice and social media crisis
management techniques. In SEO Help he has created a very
accessible, SEO plan that any new webmaster can implement, straight
from the very first chapter. The book gives you everything you need
to help your website rank fast in Google, attract targeted
customers, and continue to grow organically, increasing your web
presence through the application of very accessible,
easy-to-implement, steps. What usually stops you from succeeding in
the online world is the fact that by the time you learn the
valuable lessons you need to apply you have also ran out of time,
energy and money. SEO Help dispenses with theory and complicated
explanations. Its aim is to save you money you would spend in
outsourcing SEO and help you get your website ranked fast. Its
20-step method is practical and straightforward, and it is suitable
for a wide variety of websites and every type of online business.
It is designed to help you get going quickly and see results within
weeks rather than months.
Make your online marketing work for you. When you have an online
business you wear too many hats, have too little time and never
have enough money to market the way you think you need to. Now you
do not need to worry about that. Online Marketing Help is a
practical, step-by-step guide which takes you through all the steps
you need to social network optimize your business, set up the
time-saving tools you need to run its marketing and set up the
activities which will increase its online impact and help you
succeed at next to no cost. An online business which is social
networked properly has: - Greater online visibility - More targeted
visitors - More online sales and advertising enquiries - Greater
opportunities to make a profit What usually stops you from
succeeding in the online world is the fact that by the time you
learn the valuable lessons you need to apply you have ran out of
time and money. Online Marketing Help helps you save both time and
money by showing you exactly what you need to do in order to turn
any online business into a fully-fledged online marketing machine.
Totally accessible, with complete, step-by-step details and no need
for any deep know-how, it gives you the knowledge distilled from
working practices and strategies successfully used by profitable
online businesses so yours too can start to give you real money,
real fast
Like any medium of communication social media has its own tropes
which must be mastered in order to use it properly. In The Social
Media Mind David Amerland illustrates how Social Media is a game
changer. It challenges us to rethink our assumptions on almost
every sphere where it is applied. Whether communicating through the
web with potential clients, increasing the exposure of a business
brand or collaborating with colleagues on shared projects, it
demands that we rethink the standard responses which have guided us
in the past and come up with new ones, for a new age. In carefully
laid out arguments, backed by evidence and examples he answers
questions like: Why do some social media marketing campaigns fail
and not others? Why is social media so radically different from
traditional marketing? How are social media success stories
created? How can social media help save costs in business? Why is
social media changing so many aspects of our world? What does it
take to develop a social media mind? Over the next five years
social media is going to change the nature of education, politics,
business, science and even the arts. Its imperatives for greater
transparency, responsiveness and engagement are behind the trends
which are changing our world. This book is key to understanding how
to prepare, what to do and how.
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