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Books > Business & Economics > Business & management > E-commerce
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The Social Media Mind - How Social Media is Changing Business, Politics and Science and Helps Create a New World Order (Paperback)
Loot Price: R329
Discovery Miles 3 290
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The Social Media Mind - How Social Media is Changing Business, Politics and Science and Helps Create a New World Order (Paperback)
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Loot Price R329
Discovery Miles 3 290
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Like any medium of communication social media has its own tropes
which must be mastered in order to use it properly. In The Social
Media Mind David Amerland illustrates how Social Media is a game
changer. It challenges us to rethink our assumptions on almost
every sphere where it is applied. Whether communicating through the
web with potential clients, increasing the exposure of a business
brand or collaborating with colleagues on shared projects, it
demands that we rethink the standard responses which have guided us
in the past and come up with new ones, for a new age. In carefully
laid out arguments, backed by evidence and examples he answers
questions like: Why do some social media marketing campaigns fail
and not others? Why is social media so radically different from
traditional marketing? How are social media success stories
created? How can social media help save costs in business? Why is
social media changing so many aspects of our world? What does it
take to develop a social media mind? Over the next five years
social media is going to change the nature of education, politics,
business, science and even the arts. Its imperatives for greater
transparency, responsiveness and engagement are behind the trends
which are changing our world. This book is key to understanding how
to prepare, what to do and how.
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