Authors Ward Cheney and David Kincaid show students of science and engineering the potential computers have for solving numerical problems and give them ample opportunities to hone their skills in programming and problem solving. NUMERICAL MATHEMATICS AND COMPUTING, 7th Edition also helps students learn about errors that inevitably accompany scientific computations and arms them with methods for detecting, predicting, and controlling these errors.

Adapting Building for Changing Uses discusses the comprehensive refurbishment of buildings to enable them to be used for purposes different to those originally intended. For those involved in the often risky business of conversion of buildings from one type of use to another, Adapting Building for Changing Uses provides secure guidance on which uses may be best suited to a particular location. This guidance is based on a unique decision tool, the "Use Comparator", which was developed through research carried out at UCL in the mid 1990's. The "Use Comparator" compares the physical and locational characteristics of a building with the characteristics best suited to various types of use. A total of 77 targeted types of use are evaluated, in contrast to the 17 uses normally considers by regulatory planners. Adapting Building for Changing Uses also identifies the key problems experienced by building managers involved in assembling the coalition of Producers, Investors, Marketeers, Regulators and Users, which makes the key decisions in "Adaptive Reuse". The book explores the differing perceptions and attitudes of these key decision agents to matters such as cost, value, risk and robustness, and offers advice on how to avoid the potential for project failure that these differences present.

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today's fastest growing and most valuable brands - including Starbucks, Apple, and BMW - this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.

Adapting Building for Changing Uses discusses the comprehensive refurbishment of buildings to enable them to be used for purposes different to those originally intended.
For those involved in the often risky business of conversion of buildings from one type of use to another, Adapting Building for Changing Uses provides secure guidance on which uses may be best suited to a particular location. This guidance is based on a unique decision tool, the "Use Comparator", which was developed through research carried out at UCL in the mid 1990's. The "Use Comparator" compares the physical and locational characteristics of a building with the characteristics best suited to various types of use. A total of 77 targeted types of use are evaluated, in contrast to the 17 uses normally considers by regulatory planners.
Adapting Building for Changing Uses also identifies the key problems experienced by building managers involved in assembling the coalition of Producers, Investors, Marketeers, Regulators and Users, which makes the key decisions in "Adaptive Reuse". The book explores the differing perceptions and attitudes of these key decision agents to matters such as cost, value, risk and robustness, and offers advice on how to avoid the potential for project failure that these differences present.

eBook available with sample pages: 0203223179

This book introduces students with diverse backgrounds to various types of mathematical analysis that are commonly needed in scientific computing. The subject of numerical analysis is treated from a mathematical point of view, offering a complete analysis of methods for scientific computing with appropriate motivations and careful proofs. In an engaging and informal style, the authors demonstrate that many computational procedures and intriguing questions of computer science arise from theorems and proofs. Algorithms are presented in pseudocode, so that students can immediately write computer programs in standard languages or use interactive mathematical software packages. This book occasionally touches upon more advanced topics that are not usually contained in standard textbooks at this level.

Contains fully worked-out solutions to all of the odd-numbered exercises in the text, giving students a way to check their answers and ensure that they took the correct steps to arrive at an answer.