Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on 'Made in' campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of 'Made in' can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times 'Made in' has been a basic, descriptive trademark while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in 'Made in' campaigns - commercial logic, national economic policy, and it's use as an instrument in political discourse - and an overview of the evolution of 'Made in' from a marketing perspective. This is followed by country-specific discussions of 'Made in' through case studies including countries in Western Europe, US, Japan and the antipodes. This book will be of significant interest to students and scholars of economic history, business history and marketing.

This book argues that Ann Leckie's novel Ancillary Justice offers a devastating rebuke to the political, social, cultural, and economic injustices of American imperialism in the post 9/11 era. Following an introductory overview, the study offers four chapters that examine key themes central to the novel: gender, imperial economics, race, and revolutionary agency. Ancillary Justice's exploration of these four themes, and the way it reveals how these issues are all fundamentally entangled with the problem of contemporary imperial power, warrants its status as a canonical work of science fiction for the twenty-first century. The book concludes with a brief interview with Leckie herself touching on each of the topics examined during the preceding chapters.

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

Reverse colonization narratives are stories like H. G. Wells's War of the Worlds, in which technologically superior Martians invade and colonize England. They ask Western audiences to imagine what it's like to be the colonized rather than the colonizers. David Higgins argues that although some reverse colonization stories are thoughtful and provocative, reverse colonization fantasy has also led to the prevalence of a very dangerous kind of science fictional thinking in our current political culture. It has become popular among groups such as anti-feminists, white supremacists, and far-right reactionaries to appropriate a sense of righteous, anti-imperial victimhood-the sense that white men, in particular, are somehow colonized victims fighting an insurgent resistance against an oppressive establishment. Nothing could be timelier, as an armed far-right mob stormed the U.S. Capitol on January 6, 2021, in an effort to stop the presidential election from being "stolen from them." Higgins shows that this reverse colonization stance depends upon a science fictional logic that achieved dominance within imperial fantasy during the 1960s and has continued to gain momentum ever since. By identifying with fantastic forms of victimhood, subjects who already enjoy social hegemony are able to justify economic inequality, expansions of police and military power, climatological devastation, new articulations of racism, and countless other forms of violence-all purportedly in the name of security, self-defense, and self-protection.