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Books > Law > Jurisprudence & general issues > Legal history
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Brands, Geographical Origin, and the Global Economy - A History from the Nineteenth Century to the Present (Hardcover)
Loot Price: R3,143
Discovery Miles 31 430
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Brands, Geographical Origin, and the Global Economy - A History from the Nineteenth Century to the Present (Hardcover)
Series: Cambridge Studies in the Emergence of Global Enterprise
Expected to ship within 12 - 17 working days
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Indications of geographic origin for foodstuffs and manufactures
have become an important source of brand value since the beginnings
of globalization during the late nineteenth century. In this work,
David M. Higgins explores the early nineteenth-century business
campaigns to secure national and international protection of
geographic brands. He shows how these efforts culminated in the
introduction of legal protocols which protect such brands,
including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made
in the USA'. Higgins explores the major themes surrounding these
indications, tying in the history of global marketing and the
relevant laws on intellectual property. He also questions the
effectiveness of European Union policy to promote 'regional' and
'local' foods and why such initiatives brought the EU in conflict
with North America, especially the US He extends the study with a
reflection on contemporary issues affecting globalization,
intellectual property, less developed countries, and supply chains.
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