Brands, Geographical Origin, and the Global Economy - A History from the Nineteenth Century to the Present (Hardcover)

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Cambridge Studies in the Emergence of Global Enterprise
Release date:	May 2018
Authors:	David M Higgins
Dimensions:	235 x 157 x 23mm (L x W x T)
Format:	Hardcover
Pages:	344
ISBN-13:	978-1-107-03267-5
Categories:	Books > Business & Economics > Business & management > International business Books > Law > Jurisprudence & general issues > Legal history Books > Humanities > History > History of specific subjects > Economic history Books > Law > Laws of other jurisdictions & general law > Private, property, family law > Personal property law > Intellectual property, copyright & patents Books > History > History of specific subjects > Economic history
LSN:	1-107-03267-9
Barcode:	9781107032675

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