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Investigating 20th century Chinese ideology through the two main
elements of passionate belief and cultivation of rage, this timely
book examines how Maoist thinking has influenced Western politics.
Tracing the origins of Maoist ideas in Western politics, David
Martin Jones and M.L.R. Smith expertly apply the principles of
strategic theory to provide an understanding of how Mao's ideas
made their way from China into Western societies where they exert a
profound and little understood impact on contemporary political
conduct. The book offers critical insights into key theoretical
discourses and their practical applications, including: Maoism,
Orientalism and post-colonial discourse theory, Maoism and the
mind, and Maoism and the politics of passion. Forward-thinking in
its approach, it addresses the important question of where Maoism
will end, analysing the trajectory that Maoism is likely to take
and what the cumulative impact of it upon Western societies may be.
This invigorating read will be a fascinating resource for scholars
of political theory and history wishing to gain an insight into the
impact of Maoist ideas in the West. It will also provide students
of international politics and international studies with a much
greater understanding of China's revolutionary thinking in world
politics. 'This insightful volume exposes the influence of Maoism
on left wing intellectuals in the West. Jones and Smith reveal how
not just Mao's thought but the anti-democratic and often inhumane
practices that came to be associated with China's Cultural
Revolution are today being rehabilitated in woke form. This superb
book is a must-read for anyone wanting to understand what lies
behind today's dominant political trends.' - Joanna Williams,
Founder and Director of Cieo, UK
This rigorously analytical yet readable book examines trends in new
terror - understood here to be the capacity of sub-state actors to
secure religious or politically motivated objectives by violent
means. The contributors argue that whilst the use of violence to
achieve political ends is scarcely original, what distinguishes new
terror is its potential for lethality. This, combined with its
evolving capacity to draw upon the resources of globalisation,
particularly the revolution in communications which has advanced
global markets, has also rendered them, and the more developed core
states in the international trading order, increasingly vulnerable
to asymmetric threats. The book's objectives are to: * examine the
character of new terror and its ambivalent relationship to the
evolving cybernetic order made possible by technology and
globalisation * identify emerging trends and threats in terrorism
including cyber-terrorism, eco-terrorism, bombings and CBR material
* consider the implications of these characteristics for the Asia
Pacific region. This careful examination of the key paradox facing
the modern condition, namely that the freedoms of communication
themselves facilitate terror cells aimed at unravelling the
prevailing order, will be of great interest to academics and
researchers of contemporary politics, international relations,
business, and Asian studies. The lay reader will also find the book
accessible.
This collection takes its inspiration from Paul Goodman's Growing
Up Absurd, a landmark critique of American culture at the end of
the 1950s. Goodman called for a revival of social investment in
urban planning, public welfare, workplace democracy, free speech,
racial harmony, sexual freedom, popular culture, and education to
produce a society that could inspire young people, and an adult
society worth joining. In postmodernity, Goodman's
enlightenment-era vision of social progress has been judged
obsolete. For many postmodern critics, subjectivity is formed and
expressed not through social investment, but through consumption;
the freedom to consume has replaced political empowerment. But the
power to consume is distributed very unevenly, and even for the
affluent it never fulfills the desire produced by the advertising
industry. The contributors to this volume focus on adverse social
conditions that confront young people in postmodernity, such as the
relentless pressure to consume, social dis-investment in education,
harsh responses to youth crime, and the continuing climate of
intolerance that falls heavily on the young. In essays on
education, youth crime, counseling, protest movements, fiction,
identity-formation and popular culture, the contributors look for
moments of resistance to the subsumption of youth culture under the
logic of global capitalism.
This rigorously analytical yet readable book examines trends in new
terror - understood here to be the capacity of sub-state actors to
secure religious or politically motivated objectives by violent
means. The contributors argue that whilst the use of violence to
achieve political ends is scarcely original, what distinguishes new
terror is its potential for lethality. This, combined with its
evolving capacity to draw upon the resources of globalisation,
particularly the revolution in communications which has advanced
global markets, has also rendered them, and the more developed core
states in the international trading order, increasingly vulnerable
to asymmetric threats. The book's objectives are to: * examine the
character of new terror and its ambivalent relationship to the
evolving cybernetic order made possible by technology and
globalisation * identify emerging trends and threats in terrorism
including cyber-terrorism, eco-terrorism, bombings and CBR material
* consider the implications of these characteristics for the Asia
Pacific region. This careful examination of the key paradox facing
the modern condition, namely that the freedoms of communication
themselves facilitate terror cells aimed at unravelling the
prevailing order, will be of great interest to academics and
researchers of contemporary politics, international relations,
business, and Asian studies. The lay reader will also find the book
accessible.
This is an abridged translation of the principal Chinese textbook
on civil law, which was published as part of the restructuring of
China's legal system following the Third Plenum of the Chinese
Communist Party in late 1978. Because the closest thing China has
to a civil code - the General Provisions of Civil Law enacted in
1986 - is very incomplete, this treatise is an authoritative source
on the subject. "Basic Principles of Civil Law in China" translates
those portions of the Chinese text that are likely to be most
useful for foreigners dealing with China, such as material on
contracts, torts, joint-ventures, negotiable instruments and
technology transfer. It also contains general material on such
matters as agency and partnership, the general principles of
juristic persons, and statutes of limitations.
This is a completely rewritten and updated version of one of the
true classic books in the field of marketing and advertising.
What's in a Name? Advertising and the Concept of Brands analyzes
brands from the point of view of modern marketing theory. It deals
in detail with the role of advertising in creating, building, and
maintaining strong brands - the lifeblood of any long-term
marketing campaign. The work is empirically based and is supported
by the best research from both the professional and academic
fields. The authors describe the birth and maturity of brands and
dissect the patterns of consumer purchasing of repeat-purchase
goods. In addition to all new research findings and examples, this
new edition of What's in a Name? includes first time coverage of
the short-term, medium-term, and long-term effects of advertising
on sales of brands. The book concludes with new recommendations on
how to develop and disseminate better advertising.
This is a completely rewritten and updated version of one of the
true classic books in the field of marketing and advertising.
What's in a Name? Advertising and the Concept of Brands analyzes
brands from the point of view of modern marketing theory. It deals
in detail with the role of advertising in creating, building, and
maintaining strong brands - the lifeblood of any long-term
marketing campaign. The work is empirically based and is supported
by the best research from both the professional and academic
fields. The authors describe the birth and maturity of brands and
dissect the patterns of consumer purchasing of repeat-purchase
goods. In addition to all new research findings and examples, this
new edition of What's in a Name? includes first time coverage of
the short-term, medium-term, and long-term effects of advertising
on sales of brands. The book concludes with new recommendations on
how to develop and disseminate better advertising.
This text explores four major features of human society in their
ecological and historical context: the origins of priests and
organised religion; the rise of military men in an agrarian
society; economic expansion and growth; and civilising and
decivilising trends over time.
This text explores four major features of human society in their
ecological and historical context: the origins of priests and
organised religion; the rise of military men in an agrarian
society; economic expansion and growth; and civilising and
decivilising trends over time.
This survey of the changes in education and socialization in the
former USSR examines the institutions that are shaping the first
post-Soviet generation. Chapters provide reports on such questions
as diversification and the development of independent schools,
curriculum reform and democratization.
This survey of the changes in education and socialization in the
former USSR examines the institutions that are shaping the first
post-Soviet generation. Chapters provide reports on such questions
as diversification and the development of independent schools,
curriculum reform and democratization.
The most agonizing and protracted of all the Soviet reform debates
has been the debate over economic reform. This anthology of essays
and roundtables from party, professional and literary journals
surveys the key issues in the market debate.
The most agonizing and protracted of all the Soviet reform debates
has been the debate over economic reform. This anthology of essays
and roundtables from party, professional and literary journals
surveys the key issues in the market debate.
The "accepted wisdom" in advertising is that ad campaigns are good
for building brand recognition and good will, but not for immediate
sales impact. "When Ads Work" argues the opposite - that
well-planned and well-executed advertising campaigns can and should
have an immediate impact on sales. Featuring numerous examples from
recent ad campaigns, the new edition of this popular book is a
model for any successful advertising research program. With a
device he calls STAS (Short Term Advertising Strength) - a measure
of the immediate effect of advertising on sales - the author
demonstrates that the strongest ad campaigns can triple sales,
while the weakest campaigns can actually cause sales to fall by
more than 50 percent. He exposes sales promotions as wasteful,
especially when they are unsupported by advertising, and also
demonstrates the strong synergy that can operate between
advertising and promotion when they are planned and executed in an
integrated fashion. "When Ads Work" offers eye-opening research and
practical information that no one who studies advertising or spends
advertising dollars can afford to ignore.
The "accepted wisdom" in advertising is that ad campaigns are good
for building brand recognition and good will, but not for immediate
sales impact. "When Ads Work" argues the opposite - that
well-planned and well-executed advertising campaigns can and should
have an immediate impact on sales. Featuring numerous examples from
recent ad campaigns, the new edition of this popular book is a
model for any successful advertising research program. With a
device he calls STAS (Short Term Advertising Strength) - a measure
of the immediate effect of advertising on sales - the author
demonstrates that the strongest ad campaigns can triple sales,
while the weakest campaigns can actually cause sales to fall by
more than 50 percent. He exposes sales promotions as wasteful,
especially when they are unsupported by advertising, and also
demonstrates the strong synergy that can operate between
advertising and promotion when they are planned and executed in an
integrated fashion. "When Ads Work" offers eye-opening research and
practical information that no one who studies advertising or spends
advertising dollars can afford to ignore.
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Nadine Gordimer
Paperback
(2)
R383
R318
Discovery Miles 3 180
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