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A growing number of information providers are now online, and as a
result being able to produce copy that is suitable for an online
readership is of increasing importance. In this text the basic
principles of copywriting are covered, along with more specific
guidance on writing for online sources. The differences between
writing for online and offline are highlighted to enable the reader
to distinguish between the two and consequently write the best form
of copy for the end source.
Different sources of online content require different approaches,
and therefore the author takes a structured approach, taking each
of these channels in turn, for example writing for web sites,
writing for email, ezines and newsletters, writing for search
engines, and writing for online ads. By approaching each topic
individually, specific guidance is provided enabling the reader to
be properly equipped with the tools required to write the most
appropriate copy for the task in hand.
* Helps its readers to write, edit and publish more effective
content for the online readership
* Addresses B2B issues as well as B2C - this area is often
neglected
* Set out in a clearly structured style to enable readers to scan
the material therefore making the content easily accessible
This second edition of the well-regarded Multiple Choice Questions
and Revision Aid in Occupational Medicine continues as a
comprehensive revision and study resource for those preparing for
professional examinations in occupational health, occupational
medicine and occupational health & safety. The content has been
extensively revised and updated to cover relevant and current
issues. There are three sections organized by question type - MCQ,
MEQ, and OSPE. Each question is accompanied by the correct answer
along with a brief justification explanation. The subject topics
cover typical occupational health/medicine syllabuses associated
with professional examinations including the use of the 'best of
many' MCQ format. The book is essential reading for medical and
non-medical practitioners studying for these examinations and will
also be useful to those already in the multi-disciplinary field or
those intending to enter it.
This second edition of the well-regarded Multiple Choice Questions
and Revision Aid in Occupational Medicine continues as a
comprehensive revision and study resource for those preparing for
professional examinations in occupational health, occupational
medicine and occupational health & safety. The content has been
extensively revised and updated to cover relevant and current
issues. There are three sections organized by question type - MCQ,
MEQ, and OSPE. Each question is accompanied by the correct answer
along with a brief justification explanation. The subject topics
cover typical occupational health/medicine syllabuses associated
with professional examinations including the use of the 'best of
many' MCQ format. The book is essential reading for medical and
non-medical practitioners studying for these examinations and will
also be useful to those already in the multi-disciplinary field or
those intending to enter it.
This volume brings together a selection of the major articles of
David Mills (1938-2013), which along with similar volumes by
Alexandra F. Johnston, Peter Meredith and Meg Twycross makes up a
set of "Shifting Paradigms in Early English Drama Studies". Mills
was one of these four key scholars whose work has changed what is
known about English medieval drama and theatre. He made major
contributions to understanding English medieval theatre in the
widest sense but more specifically to the nature and development of
medieval plays and their performance at Chester. The scope of his
work from manuscript to performance has created new knowledge and
insights brought about by his remarkable technical skill as an
editor and researcher. His texts of the Chester Cycle of Mystery
Plays have become the standard works. In the light of this
outstanding research the volume is comprised of four sections: 1.
Editors and Editing; 2. Cultural Contexts; 3. Staging and
Performance; 4. Criticism and Evaluation. An editorial introduction
opens the work.
Pneumatic conveying systems offer enormous advantages: flexibility
in plant layout, automatic operation, easy control and monitoring,
and the ability to handle diverse materials, especially dangerous,
toxic, or explosive materials. The Handbook of Pneumatic Conveying
Engineering provides the most complete, comprehensive reference on
all types and sizes of systems, considering their selection,
design, maintenance, and optimization. It offers practical
guidelines, diagrams, and procedures to assist with plant
maintenance, operation, and control. With well over fifty years of
combined experience in the field, the authors promote practical,
valuable approaches to test, evaluate, and correct both old and
newly constructed systems. They include abundant checklists and
approaches for preventing component wear, material degradation, and
operating dilemmas and suggest lists of alternate materials and
components to use if erosion does occur. Comparing various
conveying system types, components, and flow mechanisms, the book
explains the function of material flow, recommends conveying air
velocity for different types of materials, and examines the
conveying characteristics of a broad array of materials with
emphasis on their impact on system performance. Brimming with
invaluable checklists, models, guidelines, diagrams, and
illustrations, the Handbook of Pneumatic Conveying Engineering is
simply the most authoritative guide to pneumatic conveying
available and a critical tool for your everyday work.
A growing number of information providers are now online, and as a
result being able to produce copy that is suitable for an online
readership is of increasing importance. In this text the basic
principles of copywriting are covered, along with more specific
guidance on writing for online sources. The differences between
writing for online and offline are highlighted to enable the reader
to distinguish between the two and consequently write the best form
of copy for the end source. Different sources of online content
require different approaches, and therefore the author takes a
structured approach, taking each of these channels in turn, for
example writing for web sites, writing for email, ezines and
newsletters, writing for search engines, and writing for online
ads. By approaching each topic individually, specific guidance is
provided enabling the reader to be properly equipped with the tools
required to write the most appropriate copy for the task in hand.
This volume brings together a selection of the major articles of
David Mills (1938-2013), which along with similar volumes by
Alexandra F. Johnston, Peter Meredith and Meg Twycross makes up a
set of "Shifting Paradigms in Early English Drama Studies". Mills
was one of these four key scholars whose work has changed what is
known about English medieval drama and theatre. He made major
contributions to understanding English medieval theatre in the
widest sense but more specifically to the nature and development of
medieval plays and their performance at Chester. The scope of his
work from manuscript to performance has created new knowledge and
insights brought about by his remarkable technical skill as an
editor and researcher. His texts of the Chester Cycle of Mystery
Plays have become the standard works. In the light of this
outstanding research the volume is comprised of four sections: 1.
Editors and Editing; 2. Cultural Contexts; 3. Staging and
Performance; 4. Criticism and Evaluation. An editorial introduction
opens the work.
This book explores the relevance of classical ideas in the
anthropology of time tothe way we understand history, participate
in the events around us, and experienceour lives. Time is not just
an abstract principle we live by or a local cultural construct: it
is shaped, punctuated, organized, and suffered in complex ways by
real people negotiating their lives and relations with others.
Space may be opened up for politics, violence or revolutionary
change within the framework of ceremonial markers of social time:
holy days, festivals and carnivals. People create and recreate
patterns in the way they imagine the past, present and future at
such moments, through material objects, language, symbolic action
and bodily experience. The rhythms of social life, including
periodic episodes of sacred or special time, interact with
'historical events' in strange ways. They are fundamental not only
to the human condition but to the making andremembering of history,
as well as to what we recognize as the unexpected or abnormal. The
Qualities of Time brings anthropologists and archaeologists
together in a new conversation about the 'patterns' of our
understanding and experience of time. The authors reflect on how we
should interpret evidence about the distant past, andhow far the
structuring of social time is a human universal. They also consider
whether anthropology itself has been so oriented to the present it
has still to develop ways of dealing with temporality. The
interactions of time-structures, ceremonials, and specific
historical events, including violence inspired by the millennium,
are interrogated. The experience of individuals who feel the times
are for them 'out of joint' is also examined. By combining
socio-cultural, philosophical and historical approaches,
thisthought-provoking book moves anthropological debates about
time's qualities wellbeyond existing studies.This book explores the
relevance of classical ideas in the anthropology of time toth
Small-scale fisheries make up a large proportion of world's
fisheries, both by catch and participation. Effective management is
essential to ensure access to fish for food and income. Covering
social and economic aspects of the fishery management and
governance challenge, this book provides guidance on innovative and
alternative management measures and methods for small-scale
fisheries. The book covers key topics such as rights, policy,
co-management, communications and trade, and is an important
reference for researchers and students in fisheries science and
management as well as fisheries research organizations and
policymakers.
How should we tell the histories of academic disciplines? All too
often, the political and institutional dimensions of knowledge
production are lost beneath the intellectual debates. This book
redresses the balance. Written in a narrative style and drawing on
archival sources and oral histories, it depicts the complex pattern
of personal and administrative relationships that shape scholarly
worlds.
Focusing on the field of social anthropology in
twentieth-century Britain, this book describes individual,
departmental and institutional rivalries over funding and
influence. It examines the efforts of scholars such as Bronislaw
Malinowski, Edward Evans-Pritchard and Max Gluckman to further
their own visions for social anthropology. Did the future lie with
the humanities or the social sciences, with addressing social
problems or developing scholarly autonomy? This new history
situates the discipline's rise within the post-war expansion of
British universities and the challenges created by the end of
Empire.
This book explores the relevance of classical ideas in the
anthropology of time tothe way we understand history, participate
in the events around us, and experienceour lives. Time is not just
an abstract principle we live by or a local cultural construct: it
is shaped, punctuated, organized, and suffered in complex ways by
real people negotiating their lives and relations with others.
Space may be opened up for politics, violence or revolutionary
change within the framework of ceremonial markers of social time:
holy days, festivals and carnivals. People create and recreate
patterns in the way they imagine the past, present and future at
such moments, through material objects, language, symbolic action
and bodily experience. The rhythms of social life, including
periodic episodes of sacred or special time, interact with
'historical events' in strange ways. They are fundamental not only
to the human condition but to the making andremembering of history,
as well as to what we recognize as the unexpected or abnormal. The
Qualities of Time brings anthropologists and archaeologists
together in a new conversation about the 'patterns' of our
understanding and experience of time. The authors reflect on how we
should interpret evidence about the distant past, andhow far the
structuring of social time is a human universal. They also consider
whether anthropology itself has been so oriented to the present it
has still to develop ways of dealing with temporality. The
interactions of time-structures, ceremonials, and specific
historical events, including violence inspired by the millennium,
are interrogated. The experience of individuals who feel the times
are for them 'out of joint' is also examined. By combining
socio-cultural, philosophical and historical approaches,
thisthought-provoking book moves anthropological debates about
time's qualities wellbeyond existing studies.This book explores the
relevance of classical ideas in the anthropology of time toth
In 1975, David Shepherd wrote The Man Who Loves Giants - an
autobiography. Even though he was only forty-four, he had already
achieved more than most could have in three lifetimes. In the
intervening years, until his death in 2017, he painted a huge
variety of subjects; founded the David Shepherd Wildlife
Foundation; renovated and restored everything from steam engines to
dolls' houses; and appeared on both radio and television. 'Being
the extrovert I am,' he once said, 'I like things large and
exciting ... especially elephants ...' However, this enthusiasm
wasn't restricted to animals; it extended to his love and ownership
of several full-sized steam engines, including locomotive number
92203, otherwise known as Black Prince. David's friends ranged from
showbiz celebrities to well-known sportsmen and women; and British
and European royalty to internationally influential politicians and
presidents. He was awarded the Order of the Golden Ark by Prince
Bernhard of the Netherlands for his services to conservation in
Zambia, and the Order of Distinguished Service, First Class, by
President Kaunda. Her Majesty The Queen presented David with the
OBE and CBE. David's first gallery successes were not of the
African wildlife for which he is now best known. London scenes,
planes, boats and trains have long featured in his portfolio - as
do English landscapes and bygone rural life. Since David's
autobiography, no book has dealt so comprehensively with his life,
painting, and conservation work as this biography by J. C. Jeremy
Hobson, professional author and David's youngest son-in-law. With
access to family archives and photographs, private diaries and
reminiscences, this is a unique portrait of a remarkable man.
Pneumatic Conveying Design Guide, 3rd Edition is divided into three
essential parts, system and components, system design, and system
operation, providing both essential foundational knowledge and
practical information to help users understand, design, and build
suitable systems. All aspects of the pneumatic conveying system are
covered, including the type of materials used, conveying distance,
system constraints, including feeding and discharging, health and
safety requirements, and the need for continuous or batch
conveying. This new edition also covers information on the other
conveying systems available and compares them to this method. The
existing content is brought up-to-date and the references are
expanded and updated. This guide is an almost encyclopedic coverage
of pneumatic conveying and as such is an essential text for both
designers and users of pneumatic conveying systems. Each aspect of
the subject is discussed from basic principles to support those new
to, or learning about, this versatile technique.
Since the 1990s, global academic publishing has been transformed by digitisation, consolidation and the rise of the internet. The data produced by commercially owned citation indexes increasingly defines legitimate academic knowledge. Publication in prestigious 'high impact' journals can be traded for academic promotion, tenure and job security. African researchers and publishers labour in the shadows of a global knowledge system dominated by 'Northern' journals and by global publishing conglomerates.
This book goes beyond the numbers. It shows how the Ghanaian academy is being transformed by this bibliometric economy. It offers a rich account of the voices and perspectives of Ghanaian academics and African journal publishers.
How, where and when are Ghana's researchers disseminating their work, and what do these experiences reveal about an unequal global science system? Is there pressure to publish in 'reputable'. international journals? What role do supervisors, collaborators and mentors play? And how do academics manage in conditions of scarcity?
Putting the insights of more than 40 Ghanaian academics into dialogue with journal editors and publishers from across the continent, the book highlights creative responses, along with the emergence of new regional research ecosystems. This is an important Africa-centred analysis of Anglophone academic publishing on the continent and its relationship to global science.
Briefly: Mill's Utilitarianism is a summarized version of John
Stuart Mill's original treatise, which is designed to assist
university and sixth-form students in acquiring knowledge and
understanding of this key text Based on, and page referenced to,
George Sher's Hackett edition an important feature of the book is
its close adherence to Mill's text, enabling the reader to follow
each development in the argument as it occurs. It will be of
particular value in helping students to revise for university
examinations in Philosophy and Theology and for A-level
examinations in Religious Studies. The introduction contains a
brief biography of Mill, examines and assesses the importance of
the main issues covered by his Utilitarianism, and indicates where
they are to be found in the text. There is a comprehensive glossary
of terms.
How should we tell the histories of academic disciplines? All too
often, the political and institutional dimensions of knowledge
production are lost beneath the intellectual debates. This book
redresses the balance. Written in a narrative style and drawing on
archival sources and oral histories, it depicts the complex pattern
of personal and administrative relationships that shape scholarly
worlds. Focusing on the field of social anthropology in
twentieth-century Britain, this book describes individual,
departmental and institutional rivalries over funding and
influence. It examines the efforts of scholars such as Bronislaw
Malinowski, Edward Evans-Pritchard and Max Gluckman to further
their own visions for social anthropology. Did the future lie with
the humanities or the social sciences, with addressing social
problems or developing scholarly autonomy? This new history
situates the discipline's rise within the post-war expansion of
British universities and the challenges created by the end of
Empire.
When the Rogers Place arena opened in downtown Edmonton in
September 2016, no amount of buzz could drown out the rumours of
manipulation, secret deals, and corporate greed undergirding the
project. Working with documentary evidence and original interviews,
the authors present an absorbing account of the machinations that
got the arena and the adjacent Ice District built, with a price tag
of more than $600 million. The arena deal, they argue, established
a costly public financing precedent that people across North
America should watch closely, as many cities consider building
sports facilities for professional teams or international
competitions. Their analysis brings clarity and nuance to a case
shrouded in secrecy and understood by few besides political and
business insiders. Power Play tells a dramatic story about clashing
priorities where sports, money, and municipal power meet.
John Stuart Mill (1806-1873) wrote his most controversial work, On
Liberty in 1859, the year in which Charles Darwin's On the Origin
of Species was also published. On Liberty contains a rational
justification of the freedom of the individual in opposition to the
claims of the state to impose unlimited control, and has become a
classic of libertarian philosophy. Warning against the tyranny of
the majority, this treatise argues that in the past the danger had
been that monarchs held power at the expense of the common people
and the struggle was one of gaining liberty by limiting such
governmental power. But now that power has largely passed into the
hands of the people at large through democratic forms of
government, the danger is that the majority denies liberty to
individuals, whether explicitly through laws ... or more subtly
through morals and public opinion. For further information on the
series and the opportunity to take part in an open forum with the
author please go to our new brieflys website at
"http://www.scmbrieflys.co.uk/"
Studies range over the whole field of Arthurian literature, in
Europe and North America, with special focus on Malory and Morte
Darthur. Peter Field, Professor of English at the University of
Wales, Bangor, is a distinguished Arthurian scholar (and
vice-president of the International Arthurian Society) whose work
has focused particularly on Malory's Morte Darthur. This special
interest is reflected by the contributors to this volume, but a
wide variety of other Arthurian and associated material is also
covered in the twenty-seven studies. The chapters range over the
whole field of Arthurian vernacular texts and include new studies
of early French and German texts as well as an analysis of the
impact of Arthurian materials on Galician-Portuguese poetry. Many
provide new insights into Malory's text and sources,and these
culminate in reflections on Malory's impact on one later American
reader, Mark Twain. Collectively the chapters on Malory
substantiate a the claim that Malory is a keen and critical reader
of his source texts, and thathe is a powerful stylist. Contributors
BRIAN ALLEN, ELIZABETH ARCHIBALD, FANNI BOGDANOW, DEREK S. BREWER,
GEOFFREY BROMILEY, HELEN COOPER, JANET M, COWEN, ROSALIND FIELD,
LINDA GOWANS, DOUGLAS GRAY, PHILLIPA HARDMAN, AMELIA HUTCHINSON,
EDWARD D. KENNEDY, ELSPETH M. KENNEDY, NORRIS J. LACY, MARGARET
LOCHERBIE-CAMERON, ROGER MIDDLETON, DAVID MILLS, MALDWYN MILLS,
YUJI NAKAO, SHUNICHI NOGUCHI, RALPH NORRIS, AD PUTTER, RALUCA
RADULESCU, FRANCOISE LE SAUX, JANE TAYLOR, NEIL E. THOMAS, KEVIN S.
WHETTER, ANDREA WILLIAMS.
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