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Books > Business & Economics > Business & management > E-commerce
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Content is King (Hardcover)
Loot Price: R4,567
Discovery Miles 45 670
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Content is King (Hardcover)
Expected to ship within 12 - 17 working days
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A growing number of information providers are now online, and as a
result being able to produce copy that is suitable for an online
readership is of increasing importance. In this text the basic
principles of copywriting are covered, along with more specific
guidance on writing for online sources. The differences between
writing for online and offline are highlighted to enable the reader
to distinguish between the two and consequently write the best form
of copy for the end source. Different sources of online content
require different approaches, and therefore the author takes a
structured approach, taking each of these channels in turn, for
example writing for web sites, writing for email, ezines and
newsletters, writing for search engines, and writing for online
ads. By approaching each topic individually, specific guidance is
provided enabling the reader to be properly equipped with the tools
required to write the most appropriate copy for the task in hand.
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