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Insights and analysis that challenge current thought on consumer
branding theory and strategy Pharmaceutical companies need to go
beyond simply relying on strong sales forces and innovative
research and development to succeed. Effective branding strategy is
essential. PharmaceuticalsWhere's the Brand Logic?: Branding
Lessons and Strategy discusses in detail the application of current
consumer branding theory to pharmaceutical marketing. This
comprehensive book pulls information from fast moving consumer
goods (FMCG) research and brand theory and applies it to the
pharmaceutical world. It looks at branding on multiple levels
within the pharmaceutical industry, including the industry brand,
the corporate brand, the franchise brand, and the global and local
product brand. Practical strategies are extensively explained and
future challenges facing the pharmaceutical industry are explored,
all geared to help any pharmaceutical professional to successfully
market his or her brand. PharmaceuticalsWhere's the Brand Logic?:
Branding Lessons and Strategy may well become a daily reference for
anyone in the industry, providing in a single volume a framework
for the organization of a brand portfolio for any pharmaceutical
company. This unique resource challenges traditional thought about
the concept of branding in the pharmaceutical industry, examining
several of the most difficult branding theory issues. This helpful
guide provides several figures to fully explain data. Topics in
PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and
Strategy include: what is branding how is branding applied to the
FMCG and pharmaceutical industries corporate brandsand how they can
be leveraged franchise branding as a business strategy developing
and sustaining pharmaceutical brands over time saving the
credibility of the pharmaceutical industry changing the
pharmaceutical business model to use branding as a strategic tool
much, much more PharmaceuticalsWhere's the Brand Logic?: Branding
Lessons and Strategy provides the information and tools to help
gain the competitive edge in a tough marketplace. This is an
invaluable resource for anyone in the global pharmaceutical
industry, including marketing personnel, senior management, general
managers, strategy groups, and training departments.
This volume identifies resources, models, and specific practices
for improving teacher preparation for work with second language
learners. It shows how faculty positioned themselves to learn from
resources, experts, preservice teachers, their own practice, and
each other. The teacher education professionals leverage their
experience to offer theoretical and practical insights regarding
how other faculty could develop their own knowledge, improve their
courses, and understand their influence on the preservice teachers
they serve. The book addresses challenges others are likely to
experience while improving teacher preparation, including
preservice teacher resistance, the challenge of adding to
already-packed courses, the difficulty of recruiting and retaining
busy faculty members, and the question of how to best frame the
larger issues. The authors also address options for integrating the
work of improving teacher preparation for linguistic diversity into
a variety of different teacher education program designs. Finally,
the book demonstrates a data-driven approach that makes this work
consistent with many institutions' mandate to produce research and
to collect evidence supporting accreditation.
This volume identifies resources, models, and specific practices
for improving teacher preparation for work with second language
learners. It shows how faculty positioned themselves to learn from
resources, experts, preservice teachers, their own practice, and
each other. The teacher education professionals leverage their
experience to offer theoretical and practical insights regarding
how other faculty could develop their own knowledge, improve their
courses, and understand their influence on the preservice teachers
they serve. The book addresses challenges others are likely to
experience while improving teacher preparation, including
preservice teacher resistance, the challenge of adding to
already-packed courses, the difficulty of recruiting and retaining
busy faculty members, and the question of how to best frame the
larger issues. The authors also address options for integrating the
work of improving teacher preparation for linguistic diversity into
a variety of different teacher education program designs. Finally,
the book demonstrates a data-driven approach that makes this work
consistent with many institutions' mandate to produce research and
to collect evidence supporting accreditation.
"Process" approaches to economic and social development appear to be more flexible and offer greater prospects of success than traditional "project" methods. Development as Process addresses the questions raised by the different natures of the two approaches. The authors examine development projects through experience in water resources development in India and in organizational learning by a Bangladeshi NGO. Inter-agency contexts are examined in the setting of an aquaculture project in Bangladesh and in the setting of agriculture and natural resources development in Rajisthan, India. Finally, the role of process monitoring is explained in the context of policy reform, with illustrations from forestry in India and land reform in Russia.
Insights and analysis that challenge current thought on consumer
branding theory and strategy Pharmaceutical companies need to go
beyond simply relying on strong sales forces and innovative
research and development to succeed. Effective branding strategy is
essential. PharmaceuticalsWhere's the Brand Logic?: Branding
Lessons and Strategy discusses in detail the application of current
consumer branding theory to pharmaceutical marketing. This
comprehensive book pulls information from fast moving consumer
goods (FMCG) research and brand theory and applies it to the
pharmaceutical world. It looks at branding on multiple levels
within the pharmaceutical industry, including the industry brand,
the corporate brand, the franchise brand, and the global and local
product brand. Practical strategies are extensively explained and
future challenges facing the pharmaceutical industry are explored,
all geared to help any pharmaceutical professional to successfully
market his or her brand. PharmaceuticalsWhere's the Brand Logic?:
Branding Lessons and Strategy may well become a daily reference for
anyone in the industry, providing in a single volume a framework
for the organization of a brand portfolio for any pharmaceutical
company. This unique resource challenges traditional thought about
the concept of branding in the pharmaceutical industry, examining
several of the most difficult branding theory issues. This helpful
guide provides several figures to fully explain data. Topics in
PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and
Strategy include: what is branding how is branding applied to the
FMCG and pharmaceutical industries corporate brandsand how they can
be leveraged franchise branding as a business strategy developing
and sustaining pharmaceutical brands over time saving the
credibility of the pharmaceutical industry changing the
pharmaceutical business model to use branding as a strategic tool
much, much more PharmaceuticalsWhere's the Brand Logic?: Branding
Lessons and Strategy provides the information and tools to help
gain the competitive edge in a tough marketplace. This is an
invaluable resource for anyone in the global pharmaceutical
industry, including marketing personnel, senior management, general
managers, strategy groups, and training departments.
Live recording of Daniele Lombardi's mixed media composition
featuring vocals from David Moss, accompaniment from Ensemble
Novecento as well as live electronics and video, recorded at
Galleria dell'Accademia in Florence.
Anthropological interest in new subjects of research and
contemporary knowledge practices has turned ethnographic attention
to a wide ranging variety of professional fields. Among these the
encounter with international development has perhaps been longer
and more intimate than any of the others. Anthropologists have
drawn critical attention to the interfaces and social effects of
development's discursive regimes but, oddly enough, have paid scant
attention to knowledge producers themselves, despite
anthropologists being among them. This is the focus of this volume.
It concerns the construction and transmission of knowledge about
global poverty and its reduction but is equally interested in the
social life of development professionals, in the capacity of ideas
to mediate relationships, in networks of experts and communities of
aid workers, and in the dilemmas of maintaining professional
identities. Going well beyond obsolete debates about 'pure' and
'applied' anthropology, the book examines the transformations that
occur as social scientific concepts and practices cross and
re-cross the boundary between anthropological and policy making
knowledge.
"The contributions are framed by a brief, but rich introductory
chapter that contextualizes the anthropology of professional expert
knowledge. The volume is concluded by a wonderful (in several
meanings), entertaining essay by Raymond Apthorpe." . Forum for
Development Studies
"By denying developing countries cultural specificity, aid
agencies can arrogantly perpetuate their own insularity. This is
fascinating and underexplored territory for anthropologists and
development theorists alike, making this an important collection."
. Times Literary Supplement
"Themes are...consistently woven throughout the book,
particularly ethnographic approaches considering mechanisms by
which expert knowledge is transmitted...This book fills a gap in
the consideration of expert knowledge and its application to
consultancy that has not been addressed since Morris and Bastin
(2004)." . Anthropological Forum
Anthropological interest in new subjects of research and
contemporary knowledge practices has turned ethnographic attention
to a wide ranging variety of professional fields. Among these the
encounter with international development has perhaps been longer
and more intimate than any of the others. Anthropologists have
drawn critical attention to the interfaces and social effects of
development's discursive regimes but, oddly enough, have paid scant
attention to knowledge producers themselves, despite
anthropologists being among them. This is the focus of this volume.
It concerns the construction and transmission of knowledge about
global poverty and its reduction but is equally interested in the
social life of development professionals, in the capacity of ideas
to mediate relationships, in networks of experts and communities of
aid workers, and in the dilemmas of maintaining professional
identities. Going well beyond obsolete debates about 'pure' and
'applied' anthropology, the book examines the transformations that
occur as social scientific concepts and practices cross and
re-cross the boundary between anthropological and policy making
knowledge.
David Mosse is Professor of Social Anthropology, School of
Oriental and African Studies, University of London. He has also
worked for Oxfam in south India, as a social development adviser
for DFID, and as a consultant for various international development
agencies. Recent books include "Cultivating Development: An
ethnography of aid policy and practice" (2005); "The Aid Effect:
Giving and Governing in International development" (2005, ed. with
D. Lewis); and "Development Translators and Brokers" (2006, ed.
with D. Lewis)."
Seminar paper from the year 2011 in the subject Business economics
- Personnel and Organisation, grade: A, Kings College London,
language: English, abstract: Australian labor market over the
period has continued to greatly experience periods of substantial
changes. This has largely been in the areas of industrial
relations, economic environment and employee relations. Australia
seeks to ensure that its labor market remains stable through the
creation of better employment and trade systems. The need to
address the wage rate and employee relationship remains the focus
of the country and various parties involved in addressing the
productivity of enterprises (Burgess, 1999). This has seen the
government get involved in ensuring that appropriate labor laws and
major reforms are made in this sector to improve its productivity.
The role of the state in industrial relation therefore has
continued to grow and strengthen the labor market providing
opportunities for employees to find paying jobs. Various
institutions and labor unions have come up to ensure that drastic
changes are made in the labor market both regionally and
internationally for Australia. Most important has been the flow of
information in the labor market from employers to job seekers,
determination of the level of market competition, geographical and
job locations and how the wage rates have been determined for the
Australian labor population (Anon., 2002). Employee relations has
been taken seriously by the regulatory bodies and various
disciplinary actions have been effected with much concern placed on
resolving employee grievances and wage rate related issues. Various
institutions and labor unions have sort to ensure that employees
understand their rights and roles to play regarding job
performance, duty misconduct and various issues that affect and
arise in the workplace. Australia labor market addresses applicable
regulation issues, legislation involved and various bargaining
agreements.
Seminar paper from the year 2012 in the subject Business economics
- Business Ethics, Corporate Ethics, grade: B, Kings College
London, language: English, abstract: Corporate social
responsibility (CSR) and share price performance are strategic in
nature. As a result, organizations must give disclosure and report
such initiatives to stakeholders as well as shareholders. The value
is revealed in the share price of the public organizations (Bevan,
2010). The boost in share value of socially responsible companies
surpasses companies which don't involve in any reporting of
corporate social responsible activities (Robinson, 2010). In this
report, we will talk about the relationship between share price
performance and disclosure of corporate social responsibility in
Mark & Spencer (Robert, 2009). Marks and Spencer is one among
the dominant retailers of clothing, home products, food, and
financial services of United Kingdom. 10 million people do shopping
every week in more than 375 Marks and Spencer stores in the United
Kingdom (Goldenberg, 2009). Additionally the Company has 155 stores
run under franchises in twenty eight countries, generally in
European, the Middle Eastern, Asian and the Far Eastern countries,
and stores in the Republic of Ireland, Hong Kong and the United
States supermarket group, Kings Super Markets. Marks and Spencer is
formed in business units that cover food and general products
(Retail Technology, 2012). The general products unit has been
further divided into clothing of women, menswear, beauty, home etc.
In proportion to the current focus on the advantages of Corporate
Social Responsibility, it is argued that Marks and Spencer's social
commitment with its stakeholders produces resources which create
durable benefits for the company (Bookbinder, 2010). In this study,
CSR is viewed as an important resource for Marks and Spencer and it
makes possible better lasting share price performance. Corporate
Social Responsibility is the valuable resource
Today there is a preoccupation among development agencies and
researchers with getting policy right; with exerting influence over
policy, linking research to policy and with implementing policy
around the world. But what if development practice is not driven by
policy at all? Suppose that the things that make for 'good policy'
- policy which legitimises and mobilises political support - in
reality make it impractical and impossible to implement? By
focusing in detail on the activities of a development project in
tribal western India over more than ten years as it falls under
different policy regimes, this book takes a close look at the
relationship between policy and practice in development. David
Mosse shows how the actions of development workers are shaped by
the exigencies of organisations and the need to maintain
relationships rather than by policy. Raising unfamiliar questions,
Mosse provides a rare self-critical reflection on practice, while
refusing to endorse current post-modern dismissal of development.
Today there is a preoccupation among development agencies and
researchers with getting policy right; with exerting influence over
policy, linking research to policy and with implementing policy
around the world. But what if development practice is not driven by
policy at all? Suppose that the things that make for 'good policy'
- policy which legitimises and mobilises political support - in
reality make it impractical and impossible to implement? By
focusing in detail on the activities of a development project in
tribal western India over more than ten years as it falls under
different policy regimes, this book takes a close look at the
relationship between policy and practice in development. David
Mosse shows how the actions of development workers are shaped by
the exigencies of organisations and the need to maintain
relationships rather than by policy. Raising unfamiliar questions,
Mosse provides a rare self-critical reflection on practice, while
refusing to endorse current post-modern dismissal of development.
"The Saint in the Banyan Tree" is a nuanced and historically
persuasive exploration of ChristianityOCOs remarkable trajectory as
a social and cultural force in southern India. Starting in the
seventeenth century, when the religion was integrated into Tamil
institutions of caste and popular religiosity, this study moves
into the twentieth century, when Christianity became an unexpected
source of radical transformation for the countryOCOs
OCyuntouchablesOCO (dalits). Mosse shows how caste was central to
the way in which categories of OCyreligionOCO and OCycultureOCO
were formed and negotiated in missionary encounters, and how the
social and semiotic possibilities of Christianity lead to a new
politic of equal rights in South India. Skillfully combining
archival research with anthropological fieldwork, this book
examines the full cultural impact of Christianity on Indian
religious, social and political life. Connecting historical
ethnography to the preoccupations of priests and Jesuit social
activists, Mosse throws new light on the contemporary nature of
caste, conversion, religious synthesis, secularization, dalit
politics, the inherent tensions of religious pluralism, and the
struggle for recognition among subordinated people.
"The Saint in the Banyan Tree" is a nuanced and historically
persuasive exploration of ChristianityOCOs remarkable trajectory as
a social and cultural force in southern India. Starting in the
seventeenth century, when the religion was integrated into Tamil
institutions of caste and popular religiosity, this study moves
into the twentieth century, when Christianity became an unexpected
source of radical transformation for the countryOCOs
OCyuntouchablesOCO (dalits). Mosse shows how caste was central to
the way in which categories of OCyreligionOCO and OCycultureOCO
were formed and negotiated in missionary encounters, and how the
social and semiotic possibilities of Christianity lead to a new
politic of equal rights in South India. Skillfully combining
archival research with anthropological fieldwork, this book
examines the full cultural impact of Christianity on Indian
religious, social and political life. Connecting historical
ethnography to the preoccupations of priests and Jesuit social
activists, Mosse throws new light on the contemporary nature of
caste, conversion, religious synthesis, secularization, dalit
politics, the inherent tensions of religious pluralism, and the
struggle for recognition among subordinated people.
This provocative text offers an inside look at the hidden
dimensions of teaching. Sometimes controversial, always poignant,
the book examines highly debated issues fundamental to a free and
open society. School reform is at a critical juncture; the portrait
of the profession revealed here serves as a catalyst for change.
Chapters discuss such timely and relevant topics as the preparation
of teachers past and present, the daily work of teachers, and the
influence of current policy on public education. Teaching our
children is a shared responsibility. The work of teaching described
in this book demonstrates clearly that there is much work to be
done by all involved. This book will inform and empower a wide
range of readers including those considering careers in teaching,
those who have children in school, who vote and pay taxes, work in
schools, influence policy, or those who are business leaders.
Hans Urs von Balthasar (1905-1988) is one of the most prolific,
creative and wide-ranging theologians of the twentieth century who
is just now coming to prominence. But because of his own daring
speculations about the meaning of Christ's descent into hell after
the crucifixion, about the uniqueness of Christ as savior of a
pluralistic world, and because he draws so many of his resources
for his theology from literature, drama, and philosophy, Balthasar
has never been an easily-categorized theologian. He is neither
liberal nor conservative, neither Thomist nor modernist and he
seems to elude all attempts to capture the exact way he creatively
reinterprets the tradition of Christian thought. For that reason,
this Companion is singularly welcome bringing together a wide range
of theologians both to outline and to assess the work of someone
whom history will surely rank someday with Origen, John Calvin, and
Karl Barth.
Beyond the Boundaries draws on the experience of educators from
many different content areas, offering new insights into
integrative teaching in secondary schools. As the authors look past
the traditional approaches of interdisciplinary studies, they
envision a transdisciplinary school, where students and teachers
view the world from previously hidden perspectives. Many
contemporary secondary education standards call for teachers to
reach across traditional disciplinary lines and create curricula
and instructional techniques that are interdisciplinary in nature
(as examples, for mathematics see Principles and Standards for
School Mathematics; for science see National Science Education
Standards; for foreign language see Standards for Foreign Language
Learning; Preparing fro the 21st Century). Yet, due to the highly
entrenched and fragmented administrative structure of teacher
education fields, including tertiary preparation and state
certification, most practitioners and teacher educators approach
said endeavors from a subject-specific orientation. This
contributed volume includes perpsectives from major areas in
secondary teacher education, including Science, Mathematics, Social
Studies. Art, Literacy, English/Language Arts, Foreign Language,
Bilingual Education, foundations, and Literacy. The book includes
both theoretical and practical aspects as to how teachers are being
prepared to create and implement transdisciplinary units. The
authors explore how these approaches can be imiproved such that
teachers attempt to apply transdisciplinary epistemological and
pedagogical structures, which emphasize inquiry from multiple
perspectives, to avail the full power of such learningexperiences
to the students.
With a Foreword by Fergus Kerr and an Afterword by Rowan WilliamsIn
an age when theology appears fragmented as never before, this
volume intends to show how von Balthasar is one of the very few
contemporary theologians to have demonstrated how the patterns and
resources of the Christian tradition have extraordinary pertinence
today.The authors represent a new generation of Anglican
theologians sympathetic to von Balthasar's thought, exploring it
both in order to discover its fundamental dynamics and to see how
it may be brought into new dialogues.The authors represent the
'Radical Orthodoxy' movement in Anglican theology, and are
sympathetic to von Balthasar's thought, exploring it both in order
to discover its fundamental dynamics and to see how it may be
brought into new dialogues.
This edited collection shows how the spread of HIV infection has
been followed, represented, and managed in nine countries between
1982 and 1988. The countries cited in this study have been chosen
to emphasize contrasts in the social and epidemiological profiles
of AIDS, and to suggest the diversity of the problems constituted
by HIV/AIDS in different national contexts. The juxtaposition of
sequences of national response will raise questions about the range
of policy options actually available to political and social
policy-makers in a given context, and will invite further
examination of the factors determining the acceptance or rejection
of specific measures. Following the introduction, which outlines
the choices that national governments confront in formulating AIDS
policies, the successive chapters cover the reactions to HIV/AIDS
in the United States, Brazil, France, Belgium, West Germany, Italy,
Poland, Australia, and Africa. The final chapter compares the
patterns of national response, identifies their common and
divergent features, and points out tensions in policy-making caused
by current changes in the spread of infection and in the
understanding of the virus. This book makes informative reading for
those who want to learn more about international variation in the
political, social, and economic aspects of the AIDS epidemic.
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