"How to Mind-Read Your Customers" is about using the principles of behavioural psychology to master the art of salesmanship, improve customer relations, and increase the effectiveness of sales and marketing efforts. Based on a popular training programme of the same name, this book is written in a distinguished and non-hyperbolic tone. It clearly explains how the "Big Five Traits" of human personality and behaviour influence buying decisions, and provides a specific blueprint readers can use to improve their fundamental skills in these areas. With its premise that you will succeed more if you evaluate yourself on your professionalism rather than your income, the book should generate controversy.

Traditional public policy toward the family, the authors of this book argue, has produced an array of fragmented mechanical programs in response to specific, perceived "dysfunctions" in family performance. Policy has been biased by a restrictive perception that families unlike the nuclear, two-parent household are either ailing or aberrant. In response to these observations, the authors portray the family as a natural, ongoing, and dynamically adaptive element of Western civilization. They suggest that legislators and policy analysts should view the household as a tangible social and economic asset and an appropriate technology with which a number of tasks (such as child care, education, health, disability and unemployment insurance, social security, and the welfare of the aged) now performed by more complex and costly formal institutions may be better accomplished.

Traditional public policy toward the family, the authors of this book argue, has produced an array of fragmented mechanical programs in response to specific, perceived "dysfunctions" in family performance. Policy has been biased by a restrictive perception that families unlike the nuclear, two-parent household are either ailing or aberrant. In response to these observations, the authors portray the family as a natural, ongoing, and dynamically adaptive element of Western civilization. They suggest that legislators and policy analysts should view the household as a tangible social and economic asset and an appropriate technology with which a number of tasks (such as child care, education, health, disability and unemployment insurance, social security, and the welfare of the aged) now performed by more complex and costly formal institutions may be better accomplished.