How to Mind-read Your Customers - Using Insights from Psychology to Increase Sales and Develop Better Business Relationships (Paperback, 2nd)

"How to Mind-Read Your Customers" is about using the principles of behavioural psychology to master the art of salesmanship, improve customer relations, and increase the effectiveness of sales and marketing efforts. Based on a popular training programme of the same name, this book is written in a distinguished and non-hyperbolic tone. It clearly explains how the "Big Five Traits" of human personality and behaviour influence buying decisions, and provides a specific blueprint readers can use to improve their fundamental skills in these areas. With its premise that you will succeed more if you evaluate yourself on your professionalism rather than your income, the book should generate controversy.

General

Imprint:	Amacom Books
Country of origin:	United States
Release date:	July 2001
First published:	June 2001
Authors:	David P. Snyder
Dimensions:	229 x 152 x 13mm (L x W x T)
Format:	Paperback
Pages:	212
Edition:	2nd
ISBN-13:	978-0-8144-0599-4
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	0-8144-0599-1
Barcode:	9780814405994

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