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A landmark of scholarship on medieval Scotland. Professor Dauvit
Broun, University of Glasgow. Personal names can provide a rich and
often overlooked window into medieval society, and Scotland's
diversity of languages over the course of the Middle Ages makes it
an ideal case study. This book offers a range of new methodological
approaches to anthroponymy, covering Gaelic, Scandinavian and other
Germanic names, as well as names drawn from the Bible, the saints,
and secular literature. Individual case studies include a
comparison of naming in early medieval Scottish and Irish
chronicles; an authoritative taxonomy of Gaelic names drawn from
twelfth and thirteenth-century charters; a revolutionary new
analysis of the emergence of surnames in Ireland, with implications
for Scottish history; a complete linguistic discussion of the
masculine Germanic names in the 1296 Ragman Roll; a detailed local
case study of saints. names in Argyll which bears on place-names as
well; and an examination of the adoption of Hebrew Old Testament
names in central medieval Scotland. Dr MATTHEW HAMMOND is a
Research Associate at Kings College London. Contributors: Rachel
Butter, Thomas Owen Clancy, John Reuben Davies, Valeria DiClemente,
Nicholas Evans, Matthew Hammond, Roibeard O Maolalaigh, David
Sellar, Tom Turpie.
Business Plan Project provides detailed instructions on how to
write a comprehensive business plan for new ventures. The intended
market segments are MBA-level college students, entrepreneurs,
consultants, and college instructors or corporate trainers.
Business Plan Project can be used in over 10 college-level
courses.Business Plan Project is designed to meet important needs
of each segment; (1) the business plan serves as a means for
college students to learn about the major functions of business and
how they are interrelated, (2) entrepreneurs need a business plan
to provide direction in the organization and launch of a new
business and secure initial capital from funding sources, (3)
consultants need a user-friendly business plan format to assist
clients that have limited or no business experience, and (4)
instructors and trainers need a turn-key text with supplements that
require no lecture and little prep-time to teach student how to
write a business plan.Business Plan Project is a real-world,
hands-on, step-by-step guide where students or entrepreneurs
develop business plans for new ventures. The experience begins with
brainstorming and deciding on a new business that meets the unique
needs in the marketplace. It ends with writing a comprehensive
business plan and conducting a PowerPoint presentation of the plan.
Further realism is achieved through the use of a continuing case;
AVID SPORT, INC., a start-up company that plans to launch a high
performance running shoe called, Propell. All concepts in the text
are explained using AVID as an example.The instructor's manual
includes outcomes for the learning experience, assessment methods,
lesson plans, teaching ideas, test bank, financial statement
worksheets, and forms to grade the written plan and oral
presentation of the plan. Since all information that students need
to develop professional business plans is in the text, lectures,
handouts, and other learning aids are optional. The instructor's
role can be that of a consultant to students.Instructor's Manual
and Test Item File available for qualified adopters.
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