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An Analysis of Product-fact Versus Psychosocial Appeals in Advertising - An Application of the Theory and Methods of the... An Analysis of Product-fact Versus Psychosocial Appeals in Advertising - An Application of the Theory and Methods of the Behavioral Sciences to a Business Problem (Hardcover)
David W Nylen
R857 Discovery Miles 8 570
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Ships in 12 - 17 working days
An Analysis of Product-fact Versus Psychosocial Appeals in Advertising - An Application of the Theory and Methods of the... An Analysis of Product-fact Versus Psychosocial Appeals in Advertising - An Application of the Theory and Methods of the Behavioral Sciences to a Business Problem
David W Nylen
R619 Discovery Miles 6 190
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