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What is the purpose of universities, and what is their role in our
world? Many would say that it is to educate students and conduct
research. This is true, but somehow, the narrow focus on these two
goals led universities to be perceived as ivory towers and detached
elitist institutions. In an era when many organisations shift
towards purpose, responsibility, and sustainability, universities
have a role to play in becoming a force for good. While many higher
education institutions are focused on being the best for the world,
some are changing to become the best for the world. A movement has
begun. A purpose-driven university utilises its resources,
knowledge, talent and people to continuously and intentionally
contribute to the communities and the environment in which it
operates: through research, education, programmes and service. This
timely book offers the why, how and what of a purpose-driven
university, utilising cases, research, concepts and a framework
which can be implemented in any university interested in making a
difference. This book tells the stories of purpose-driven
universities and other organisations, and serves as a call for
action by academic leadership to change higher education for good.
With the changing expectations of consumers, employees and
regulators, being best in the world is no longer enough. Businesses
are now also expected to be best for the world: to be socially and
environmentally responsible, sustainable and ethical. Based on the
idea that strategic CSR offers the most holistic and effective
approach to corporate social responsibility, the author presents
the key concepts, theories and philosophical approaches to CSR,
along with the practical tools needed to implement this knowledge
in the real world. The book is split into three parts; the first
part provides the theoretical background of CSR, the second part
examines various CSR approaches and how they can be implemented,
and the third part discusses measuring and communicating CSR. New
this edition is also a chapter titled 'The S in CSR: Social and
Global Issues'. Each chapter contains questions for reflection
& discussion, exercises, and case studies from globally
recognised brands such as Ben & Jerry's, Google, H&M,
Johnson & Johnson, Nestle, Patagonia, Puma, Unilever and Whole
Foods. The book is complemented by chapter specific lecturer
PowerPoint slides, a draft syllabus and an instructor's manual.
Suitable reading for students on Corporate Social Responsibility
modules.
This book offers a remarkable collection of chapters, written by
the leading scholars in CSR and employee engagement. Using the
existing literature, new empirical studies, case studies and
thought-provoking insights, this collection of authors discuss why
and how to engage employees in CSR and through CSR. Employee
engagement in Corporate Social Responsibility focuses on engaging
employees in socially responsible initiatives with three major
parts of the book: the antecedents that lead to employee engagement
in CSR; the processes and opportunities to involve employees; and
the impact of the above on employees, the company, non-profit
organisations and society. This book contributes to both research
and managerial practice by presenting cutting edge knowledge from
leading CSR scholars and practitioners.
What is the purpose of universities, and what is their role in our
world? Many would say that it is to educate students and conduct
research. This is true, but somehow, the narrow focus on these two
goals led universities to be perceived as ivory towers and detached
elitist institutions. In an era when many organisations shift
towards purpose, responsibility, and sustainability, universities
have a role to play in becoming a force for good. While many higher
education institutions are focused on being the best for the world,
some are changing to become the best for the world. A movement has
begun. A purpose-driven university utilises its resources,
knowledge, talent and people to continuously and intentionally
contribute to the communities and the environment in which it
operates: through research, education, programmes and service. This
timely book offers the why, how and what of a purpose-driven
university, utilising cases, research, concepts and a framework
which can be implemented in any university interested in making a
difference. This book tells the stories of purpose-driven
universities and other organisations, and serves as a call for
action by academic leadership to change higher education for good.
With the changing expectations of consumers, employees and
regulators, being best in the world is no longer enough. Businesses
are now also expected to be best for the world: to be socially and
environmentally responsible, sustainable and ethical. Based on the
idea that strategic CSR offers the most holistic and effective
approach to corporate social responsibility, the author presents
the key concepts, theories and philosophical approaches to CSR,
along with the practical tools needed to implement this knowledge
in the real world. The book is split into three parts; the first
part provides the theoretical background of CSR, the second part
examines various CSR approaches and how they can be implemented,
and the third part discusses measuring and communicating CSR. New
this edition is also a chapter titled 'The S in CSR: Social and
Global Issues'. Each chapter contains questions for reflection
& discussion, exercises, and case studies from globally
recognised brands such as Ben & Jerry's, Google, H&M,
Johnson & Johnson, Nestle, Patagonia, Puma, Unilever and Whole
Foods. The book is complemented by chapter specific lecturer
PowerPoint slides, a draft syllabus and an instructor's manual.
Suitable reading for students on Corporate Social Responsibility
modules.
This book offers a remarkable collection of chapters, written by
the leading scholars in CSR and employee engagement. Using the
existing literature, new empirical studies, case studies and
thought-provoking insights, this collection of authors discuss why
and how to engage employees in CSR and through CSR. Employee
engagement in Corporate Social Responsibility focuses on engaging
employees in socially responsible initiatives with three major
parts of the book: the antecedents that lead to employee engagement
in CSR; the processes and opportunities to involve employees; and
the impact of the above on employees, the company, non-profit
organisations and society. This book contributes to both research
and managerial practice by presenting cutting edge knowledge from
leading CSR scholars and practitioners.
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