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There is a new business landscape, where companies are increasingly
being judged on their ability to generate _social value_. But there
is no off-the-shelf solution for the leaders and change makers in
this new domain. Creating social value is a journey, and each
company must chart its own path through uncertain and complex
terrain. We invite you to discover how the entrepreneurial leaders
profiled in this book have become trailblazers, using strategy and
innovation to generate profits and social value
simultaneously.Creating Social Value provides insights into the
motivations and preoccupations of groundbreaking entrepreneurial
leaders as they look to activate change not just within their
companies, but also in their sectors, value chains and even through
co-creating partnerships with their competitors. Such change
requires fundamentally new styles of leadership and business design
where companies seek to be generative rather than extractive.This
book also bears witness to the emergence of new language to
describe these innovative concepts. Working with and sharing ideas
with social entrepreneurs and entrepreneurs inside, the authors
became aware of the building blocks of a new lexicon with the power
to inspire and positively influence the culture of an organization.
Many of the leaders included in this book have driven change by
harnessing the power of language to reroute their company's
direction.For example, The Campbell Soup Company has created
_destination goals_ to describe the long-term vision of the company
to nourish its customers, employees and neighbours. Roshan has
worked on _nation building_, creating physical infrastructure in
Afghanistan, a country decimated by war. UPS has worked to
understand its impact on the planet, building a _materiality
matrix_ of the issues that matter to its stakeholders, while
working to create a culture that fosters social innovation and
seeks to understand _constructive dissatisfaction_. Ford is
redefining its mission, imagining a different future in which it
provides _mobility solutions_, rather than only manufacturing cars.
Ford is working with Toyota to co-create technologies to combat
climate change.This book sets out a manifesto for Social Value
Creation, which is defined as a strategy that combines a unique set
of corporate assets (including innovation capacities, marketing
skills, managerial acumen, employee engagement, scale) in
collaboration with the assets of other sectors and firms to
co-create breakthrough solutions to complex economic, social and
environmental issues that impact the sustainability of both
business and society. Social innovation differs from corporate
responsibility in two significant ways: it is strategic and it
leverages a wide range of corporate assets and core
competencies.Creating Social Value has been designed as a manual
for change. It will be essential reading for business students,
entrepreneurs and all of those wishing to effect positive,
generative change in larger organizations.
There is a new business landscape, where companies are increasingly
being judged on their ability to generate _social value_. But there
is no off-the-shelf solution for the leaders and change makers in
this new domain. Creating social value is a journey, and each
company must chart its own path through uncertain and complex
terrain. We invite you to discover how the entrepreneurial leaders
profiled in this book have become trailblazers, using strategy and
innovation to generate profits and social value
simultaneously.Creating Social Value provides insights into the
motivations and preoccupations of groundbreaking entrepreneurial
leaders as they look to activate change not just within their
companies, but also in their sectors, value chains and even through
co-creating partnerships with their competitors. Such change
requires fundamentally new styles of leadership and business design
where companies seek to be generative rather than extractive.This
book also bears witness to the emergence of new language to
describe these innovative concepts. Working with and sharing ideas
with social entrepreneurs and entrepreneurs inside, the authors
became aware of the building blocks of a new lexicon with the power
to inspire and positively influence the culture of an organization.
Many of the leaders included in this book have driven change by
harnessing the power of language to reroute their company's
direction.For example, The Campbell Soup Company has created
_destination goals_ to describe the long-term vision of the company
to nourish its customers, employees and neighbours. Roshan has
worked on _nation building_, creating physical infrastructure in
Afghanistan, a country decimated by war. UPS has worked to
understand its impact on the planet, building a _materiality
matrix_ of the issues that matter to its stakeholders, while
working to create a culture that fosters social innovation and
seeks to understand _constructive dissatisfaction_. Ford is
redefining its mission, imagining a different future in which it
provides _mobility solutions_, rather than only manufacturing cars.
Ford is working with Toyota to co-create technologies to combat
climate change.This book sets out a manifesto for Social Value
Creation, which is defined as a strategy that combines a unique set
of corporate assets (including innovation capacities, marketing
skills, managerial acumen, employee engagement, scale) in
collaboration with the assets of other sectors and firms to
co-create breakthrough solutions to complex economic, social and
environmental issues that impact the sustainability of both
business and society. Social innovation differs from corporate
responsibility in two significant ways: it is strategic and it
leverages a wide range of corporate assets and core
competencies.Creating Social Value has been designed as a manual
for change. It will be essential reading for business students,
entrepreneurs and all of those wishing to effect positive,
generative change in larger organizations.
* A fully revised and updated version of the key reference text on
corporate codes of conduct* Tenth Anniversary version including
full text of key codes"The Corporate Responsibility Code Book" has
become the go-to guide for companies trying to understand the
landscape of corporate responsibility and searching for their own,
unique route towards satisfying diverse stakeholders. There is no
one-size-fits-all approach. A company may face quite different
challenges if it operates in more than one part of the world. And
yet stakeholders, especially consumers and investors, are keen for
some degree of comparability with which they can evaluate corporate
performance. There are countervailing forces at work within
corporate responsibility: on the one hand is the need for
convergence in order to simplify the large numbers of codes and
standards; and, on the other hand, the need to foster diversity and
innovation.Many of the best codes of conduct and standards are not
well known, while some CR instruments that are well disseminated
are not terribly effective. Some comprehensive codes of conduct
achieve nothing, while other quite vague codes of conduct become
well embedded into the organization and foster innovation and
change. This landmark book explains the best CR instruments
available, and distill their most valuable elements.In the fully
revised third edition, Deborah Leipziger widens her lens to provide
detailed analysis of the UN Guiding Principles on Business and
Human Rights, the Gender Equality Principles and ISO 26000 while
updating other key tools such as the Equator Principles, the OECD
guidelines and GRI s new G4 framework. The codes in this book cover
a wide range of issues, including human rights, labor rights,
environmental management, corruption and corporate governance. The
book also includes how-to (or process) codes focusing on reporting,
stakeholder engagement and assurance."
This is the first book in the field of corporate social
responsibility to examine the progress of a standard over a
ten-year period. Published in late 1997 and revised in 2001, the
Social Accountability 8000 (SA8000) standard and verification
system is a comprehensive tool aiming to assure humane workplaces
throughout the supply chain. The SA8000 system includes:
factory-level management system requirements for ongoing compliance
and continual improvement; independent, expert verification of
compliance by certification bodies; the involvement of all key
stakeholders in the SA8000 system; and harnessing consumer and
investor concern by helping to identify and support companies that
are committed to assuring human rights in the workplace. As of 31
December 2007, nearly 700,000 workers were employed in 1,500
facilities certified to SA8000, in 65 countries and 67 industrial
sectors. Ten years on, what has the impact of SA8000 been and how
do its architects and users see it developing into the future? In
this book, businesses, NGOs, academics and trade union leaders
provide much-needed perspective on the lessons learned from SA8000
and set an agenda for the next decade. The book also provides
context on the leading initiatives within the field of CSR (such as
ISO 26000 and the Business for Social Compliance Initiative) and
how they relate to SA8000. The book features case studies on the
experiences of a wide range of companies, including Gucci, The GAP,
Chiquita, TNT, Tata and Otto Versand, and on many of the most
innovative programmes in the field of CSR, such as the Made-By
label. Analysts from emerging economies provide valuable insights
into how SA8000 has become a key tool in Brazil and India. The book
addresses many of the key themes for corporate responsibility such
as traceability, supply chain management and transparency. SA8000:
The First Decade provides insights for company managers, NGOs,
policy-makers and trade union leaders on how to implement a social
standard and will be required reading for any manager seeking to
implement SA8000 or any other code of conduct or standard for their
suppliers. Deborah Leipziger is well known for her book The
Corporate Responsibility Code Book, published in 2003 and
considered to be one of the key reference books in the field of
CSR. SA8000: The First Decade is an extension of Ms Leipziger's
work over a 17-year career in the field of CSR, in which she has
played a role in the development of many social standards,
including SA8000 and the Ethical Trading Initiative, and advised
many others.
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