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More concise than other consumer behavior textbooks, with no loss
of quality or coverage Technological considerations now integrated
into all chapters and topics Explores issues that rarely receive
attention, such as consumer vulnerability and consumers' impacts on
nonhuman animals and the environment Updated and expanded companion
website offers more opportunities for customized classwork and
student enrichment
More concise than other consumer behavior textbooks, with no loss
of quality or coverage Technological considerations now integrated
into all chapters and topics Explores issues that rarely receive
attention, such as consumer vulnerability and consumers' impacts on
nonhuman animals and the environment Updated and expanded companion
website offers more opportunities for customized classwork and
student enrichment
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