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Essentials of Consumer Behavior - An Applied Approach (Paperback, 2nd edition) Loot Price: R1,614
Discovery Miles 16 140
Repayment Terms: R151 pm x 12*
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Essentials of Consumer Behavior - An Applied Approach (Paperback, 2nd edition): Debra L. Stephens

Essentials of Consumer Behavior - An Applied Approach (Paperback, 2nd edition)

Debra L. Stephens

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Loot Price R1,614 Discovery Miles 16 140 | Repayment Terms: R151 pm x 12*

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More concise than other consumer behavior textbooks, with no loss of quality or coverage Technological considerations now integrated into all chapters and topics Explores issues that rarely receive attention, such as consumer vulnerability and consumers' impacts on nonhuman animals and the environment Updated and expanded companion website offers more opportunities for customized classwork and student enrichment

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: February 2023
First published: 2023
Authors: Debra L. Stephens
Dimensions: 234 x 156mm (L x W)
Format: Paperback
Pages: 215
Edition: 2nd edition
ISBN-13: 978-0-367-42686-6
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Economics > General
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-367-42686-2
Barcode: 9780367426866

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