More concise than other consumer behavior textbooks, with no loss of quality or coverage Technological considerations now integrated into all chapters and topics Explores issues that rarely receive attention, such as consumer vulnerability and consumers' impacts on nonhuman animals and the environment Updated and expanded companion website offers more opportunities for customized classwork and student enrichment

More concise than other consumer behavior textbooks, with no loss of quality or coverage Technological considerations now integrated into all chapters and topics Explores issues that rarely receive attention, such as consumer vulnerability and consumers' impacts on nonhuman animals and the environment Updated and expanded companion website offers more opportunities for customized classwork and student enrichment