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This book shows business leaders how to develop successful online
communities of practice in their organizations by describing the
approach for organizing and supporting such communities used by
Clarica Life Insurance Company in Canada--widely regarded as one of
the best companies for managing knowledge under the direction of
Hubert Saint-Onge. Saint-Onge has been recognized by Fortune
magazine as a leader in the field of leveraging knowledge capital.
He is responsible for integrating progressive knowledge-based
strategies within Clarica's overall strategy. Communities of
Practice are an integral part of Clarica's Knowledge Capital
Initiative to increase intellectual capital through knowledge
creation and sharing. Based on the success of a recent project to
establish an online community of practice for Clarica's independent
agents, this book combines theory and practice to outline a model
for successfully developing communities of practice. The authors
argue that by acknowledging the value of such communities (e.g.,
recognition of membership contribution, support for time
commitment) and providing them with an infrastructure (e.g.,
communication platforms, facilitation, information resources),
organizations can increase the speed at which communities innovate,
extend the reach of the community's knowledge sharing, and provide
an opportunity to make the community's knowledge persistent.
How can you build a successful community of practice that is
integrally linked to your company's strategic vision? Learn from
the first-hand experience of Hubert Saint-Onge, recognized by
Fortune magazine as a leader in the field of knowledge capital, and
co-author Debra Wallace, the people responsible for a recent
project to establish a community of practice for independent agents
at Clarica Life Insurance Company voted one of the most admired
knowledge enterprises in the world by practitioners and
researchers. 'Leveraging Communities of Practice for Strategic
Advantage' combines theory and practice to outline a model for
developing successful communities of practice and proposes a
direction for establishing communities of practice as an integral
part of the organizational structure. Saint-Onge and Wallace relate
what worked, what didn't, and why as they tell the story from
inception through implementation to assessment. Whether you're
developing communities of practice or want to learn how to leverage
existing communities for strategic gain, this book provides you
with everything you need to launch successful communities of
practice in your organization.
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