Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively "brand" themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.

Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fan cultures. The contributors review the history and impact of social media and television programming; analyze specific programs and the impact of related social media interactions; and scrutinize the past fan culture to anticipate how social media programming will develop in the future. The contributors explore a diverse array of television personalities, shows, media outlets, and fan activities in their analysis, including: Jon Stewart, Stephen Colbert, and Paula Deen; Community, Game of Thrones, Duck Dynasty, Toddlers and Tiaras, Talking Dead, Breaking Bad, Firefly, Buffy the Vampire Slayer, Army Wives, The Newsroom, Doctor Who, Twin Peaks, and The Man from U.N.C.L.E.; as well as ESPN's TrueHoop Network and Yahoo's Ball Don't Lie; and cosplay.

Mediated Images of the South: The Portrayal of Dixie in Popular Culture, edited by Alison F. Slade, Dedria Givens-Carroll and Amber J. Narro, is an anthology that explores the impact of the image of the Southerner within mass communication and popular culture. The contributors offer a contemporary analysis of the Southerner in the media. In most cases, previous literature situates these media images in the past, most notably through historic analyses of the Southerner during the Civil Rights movement. Mediated Images of the South breaks out of the box of the 1960s and 1970s by including the most recent and contemporary cultural examples of the Southerner. This book represents a long overdue analysis of those images, from both the past and the present. In addition, the discussions are not limited to one genre of media, but provide the reader with an opportunity to see how far-reaching the myth of the Southerner and the Southern image is in American society. While there is a long list of successful southern politicians, historical figures, businessmen and women, actors and actresses, sports figures and other national and world leaders, Slade, Givens-Carroll, and Narro find that there is still work to be done to present southerners as capable and educated.

Mediated Images of the South: The Portrayal of Dixie in Popular Culture, edited by Alison F. Slade, Dedria Givens-Carroll and Amber J. Narro, is an anthology that explores the impact of the image of the Southerner within mass communication and popular culture. The contributors offer a contemporary analysis of the Southerner in the media. In most cases, previous literature situates these media images in the past, most notably through historic analyses of the Southerner during the Civil Rights movement. Mediated Images of the South breaks out of the box of the 1960s and 1970s by including the most recent and contemporary cultural examples of the Southerner. This book represents a long overdue analysis of those images, from both the past and the present. In addition, the discussions are not limited to one genre of media, but provide the reader with an opportunity to see how far-reaching the myth of the Southerner and the Southern image is in American society. While there is a long list of successful southern politicians, historical figures, businessmen and women, actors and actresses, sports figures and other national and world leaders, Slade, Givens-Carroll, and Narro find that there is still work to be done to present southerners as capable and educated.

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.

Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fan cultures. The contributors review the history and impact of social media and television programming; analyze specific programs and the impact of related social media interactions; and scrutinize the past fan culture to anticipate how social media programming will develop in the future. The contributors explore a diverse array of television personalities, shows, media outlets, and fan activities in their analysis, including: Jon Stewart, Stephen Colbert, and Paula Deen; Community, Game of Thrones, Duck Dynasty, Toddlers and Tiaras, Talking Dead, Breaking Bad, Firefly, Buffy the Vampire Slayer, Army Wives, The Newsroom, Doctor Who, Twin Peaks, and The Man from U.N.C.L.E.; as well as ESPN's TrueHoop Network and Yahoo's Ball Don't Lie; and cosplay.