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Rock Brands: Selling Sound in a Media Saturated Culture, edited by
Elizabeth Barfoot Christian, is an edited collection that explores
how different genres of popular music are branded and marketed
today. The book's core objectives are addressed over three
sections. In the first part of Rock Brands, the authors examine how
established mainstream artists/bands are continuing to market
themselves in an ever-changing technological world, and how bands
can use integrated marketing communication to effectively "brand"
themselves. This branding is intended as a protection so that
technology and delivery changes don't stifle the bands' success.
KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular
musical influences considered in this part of the analysis. In the
second section, the authors explore how some musicians effectively
use attention-grabbing issues such as politics (for example, Kanye
West and countless country musicians) and religion (such as with
Christian heavy metal bands and Bon Jovi) in their lyrics, and also
how imagery is utilized by artists such as Marilyn Manson to gain a
fan base. Finally, the book will explore specific changes in the
media available to market music today (see M.I.A. and her use of
new media) and, similarly, how these resources can benefit music
icons even after they are long gone, as with Elvis and Michael
Jackson. Rock Brands further examines gaming, reality television,
and social networking sites as new outlets for marketing and
otherwise experiencing popular music. What makes some bands stand
out and succeed when so many fail? How does one find a niche that
isn't just kitsch and can stand the test of time, allowing the
musician to grow as an artist as well as grow a substantial fan
base? Elizabeth Barfoot Christian and the book's contributors
expertly navigate these questions and more in Rock Brands: Selling
Sound in a Media Saturated Culture.
Television, Social Media, and Fan Culture examines how fans use
social media to engage with television programming, characters, and
narrative as well as how television uses social media to engage fan
cultures. The contributors review the history and impact of social
media and television programming; analyze specific programs and the
impact of related social media interactions; and scrutinize the
past fan culture to anticipate how social media programming will
develop in the future. The contributors explore a diverse array of
television personalities, shows, media outlets, and fan activities
in their analysis, including: Jon Stewart, Stephen Colbert, and
Paula Deen; Community, Game of Thrones, Duck Dynasty, Toddlers and
Tiaras, Talking Dead, Breaking Bad, Firefly, Buffy the Vampire
Slayer, Army Wives, The Newsroom, Doctor Who, Twin Peaks, and The
Man from U.N.C.L.E.; as well as ESPN's TrueHoop Network and Yahoo's
Ball Don't Lie; and cosplay.
Mediated Images of the South: The Portrayal of Dixie in Popular
Culture, edited by Alison F. Slade, Dedria Givens-Carroll and Amber
J. Narro, is an anthology that explores the impact of the image of
the Southerner within mass communication and popular culture. The
contributors offer a contemporary analysis of the Southerner in the
media. In most cases, previous literature situates these media
images in the past, most notably through historic analyses of the
Southerner during the Civil Rights movement. Mediated Images of the
South breaks out of the box of the 1960s and 1970s by including the
most recent and contemporary cultural examples of the Southerner.
This book represents a long overdue analysis of those images, from
both the past and the present. In addition, the discussions are not
limited to one genre of media, but provide the reader with an
opportunity to see how far-reaching the myth of the Southerner and
the Southern image is in American society. While there is a long
list of successful southern politicians, historical figures,
businessmen and women, actors and actresses, sports figures and
other national and world leaders, Slade, Givens-Carroll, and Narro
find that there is still work to be done to present southerners as
capable and educated.
Mediated Images of the South: The Portrayal of Dixie in Popular
Culture, edited by Alison F. Slade, Dedria Givens-Carroll and Amber
J. Narro, is an anthology that explores the impact of the image of
the Southerner within mass communication and popular culture. The
contributors offer a contemporary analysis of the Southerner in the
media. In most cases, previous literature situates these media
images in the past, most notably through historic analyses of the
Southerner during the Civil Rights movement. Mediated Images of the
South breaks out of the box of the 1960s and 1970s by including the
most recent and contemporary cultural examples of the Southerner.
This book represents a long overdue analysis of those images, from
both the past and the present. In addition, the discussions are not
limited to one genre of media, but provide the reader with an
opportunity to see how far-reaching the myth of the Southerner and
the Southern image is in American society. While there is a long
list of successful southern politicians, historical figures,
businessmen and women, actors and actresses, sports figures and
other national and world leaders, Slade, Givens-Carroll, and Narro
find that there is still work to be done to present southerners as
capable and educated.
Rock Brands: Selling Sound in a Media Saturated Culture, edited by
Elizabeth Barfoot Christian, is an edited collection that explores
how different genres of popular music are branded and marketed
today. The book's core objectives are addressed over three
sections. In the first part of Rock Brands, the authors examine how
established mainstream artists/bands are continuing to market
themselves in an ever-changing technological world, and how bands
can use integrated marketing communication to effectively 'brand'
themselves. This branding is intended as a protection so that
technology and delivery changes don't stifle the bands' success.
KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular
musical influences considered in this part of the analysis. In the
second section, the authors explore how some musicians effectively
use attention-grabbing issues such as politics (for example, Kanye
West and countless country musicians) and religion (such as with
Christian heavy metal bands and Bon Jovi) in their lyrics, and also
how imagery is utilized by artists such as Marilyn Manson to gain a
fan base. Finally, the book will explore specific changes in the
media available to market music today (see M.I.A. and her use of
new media) and, similarly, how these resources can benefit music
icons even after they are long gone, as with Elvis and Michael
Jackson. Rock Brands further examines gaming, reality television,
and social networking sites as new outlets for marketing and
otherwise experiencing popular music. What makes some bands stand
out and succeed when so many fail? How does one find a niche that
isn't just kitsch and can stand the test of time, allowing the
musician to grow as an artist as well as grow a substantial fan
base? Elizabeth Barfoot Christian and the book's contributors
expertly navigate these questions and more in Rock Brands: Selling
Sound in a Media Saturated Culture.
Television, Social Media, and Fan Culture examines how fans use
social media to engage with television programming, characters, and
narrative as well as how television uses social media to engage fan
cultures. The contributors review the history and impact of social
media and television programming; analyze specific programs and the
impact of related social media interactions; and scrutinize the
past fan culture to anticipate how social media programming will
develop in the future. The contributors explore a diverse array of
television personalities, shows, media outlets, and fan activities
in their analysis, including: Jon Stewart, Stephen Colbert, and
Paula Deen; Community, Game of Thrones, Duck Dynasty, Toddlers and
Tiaras, Talking Dead, Breaking Bad, Firefly, Buffy the Vampire
Slayer, Army Wives, The Newsroom, Doctor Who, Twin Peaks, and The
Man from U.N.C.L.E.; as well as ESPN's TrueHoop Network and Yahoo's
Ball Don't Lie; and cosplay.
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