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This book overcomes the limitations of existing models of national
culture by presenting a novel archetypal methodology that captures
heterogeneity within and between nations in a simple manner. The
authors incorporate this methodology into a new, empirically
derived theory of nations as composites of diverse culture
configurations (or archetypes). The theory, which is illustrated
through data on secular and emancipative values obtained from the
European and World Value Surveys, shows the unity and diversity of
these values across 117 nations, and identifies trends in global
culture over four decades. Based on the authors' research, the book
argues that universal archetypes capture the unity and diversity of
the global cultural mosaic with precision and fidelity. By
reflecting the reality of changing culture around the world with
greater clarity, the book's novel approach provides a comprehensive
lens for international business scholars, practitioners, and policy
makers to view, understand and explain culture-related phenomena.
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Albertina Sisulu
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Discovery Miles 1 720
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