The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media's influence on the construction of "old age," the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.

The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media's influence on the construction of "old age," the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.

Invisible Hands in Cultural Markets shines unprecedented light on the activity of talent representatives and production professionals in the American and French film and television industries. Agents and other talent brokers, studio executives, independent producers, casting directors, and film offices-all operate and interact behind the scenes in ways that are consequential to the making of artistic careers and cultural products. But even as these professionals play a crucial role in the entertainment industry, their activity is usually invisible and relatively unknown. This collection of empirically grounded contributions by established and up-and-coming American and French scholars reveals their day-to-day reality. It presents how entertainment industry professionals work and what they experience, demonstrates the ways in which they build relationships with artists and other counterparts, and examines the role they play in shaping the content of film and television projects. Taken together, the chapters put the brokerage of talent and content in comparative perspective. They also challenge taken-for-granted approaches to the study of cultural industries and explore the complex intertwining between commercial and artistic logics.