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Understanding Proactive Customer Orientation 2011 - Construct Development and Managerial Implications (Paperback, 2011 ed.):... Understanding Proactive Customer Orientation 2011 - Construct Development and Managerial Implications (Paperback, 2011 ed.)
Dennis Herhausen
R1,439 Discovery Miles 14 390
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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

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