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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Understanding Proactive Customer Orientation 2011 - Construct Development and Managerial Implications (Paperback, 2011 ed.) Loot Price: R1,439
Discovery Miles 14 390
Repayment Terms: R135 pm x 12*
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Understanding Proactive Customer Orientation 2011 - Construct Development and Managerial Implications (Paperback, 2011 ed.):...

Understanding Proactive Customer Orientation 2011 - Construct Development and Managerial Implications (Paperback, 2011 ed.)

Dennis Herhausen

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Loot Price R1,439 Discovery Miles 14 390 | Repayment Terms: R135 pm x 12*

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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Release date: August 2011
First published: 2011
Authors: Dennis Herhausen
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback
Pages: 186
Edition: 2011 ed.
ISBN-13: 978-3-8349-3101-6
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 3-8349-3101-2
Barcode: 9783834931016

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