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Buyer Behaviour - Understanding Consumer Psychology and Marketing (Paperback, 4th Revised edition): L. Ehlers, Flip du Plessis,... Buyer Behaviour - Understanding Consumer Psychology and Marketing (Paperback, 4th Revised edition)
L. Ehlers, Flip du Plessis, Deon Rousseau
Sold By Aristata Bookshop - Fulfilled by Loot
 R84 Discovery Miles 840
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This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place.

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