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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Buyer Behaviour - Understanding Consumer Psychology and Marketing (Paperback, 4th Revised edition) Price: R84
Discovery Miles 840
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Buyer Behaviour - Understanding Consumer Psychology and Marketing (Paperback, 4th Revised edition): L. Ehlers, Flip du Plessis,...

Buyer Behaviour - Understanding Consumer Psychology and Marketing (Paperback, 4th Revised edition)

L. Ehlers, Flip du Plessis, Deon Rousseau

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Price R84
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Discovery Miles 840

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This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place.

General

Imprint: Oxford University Press Southern Africa
Country of origin: South Africa
Release date: July 2007
First published: June 2011
Authors: L. Ehlers • Flip du Plessis • Deon Rousseau
Dimensions: 240 x 168 x 20mm (L x W x T)
Format: Paperback
Pages: 404
Edition: 4th Revised edition
ISBN-13: 978-0-19-576444-4
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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LSN: 0-19-576444-7
Barcode: 9780195764444

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