If your firm doesn't grow sustainably, can you grow professionally? Growth should be an integral part of every company, and organic internal growth must be carefully managed in order to foster successful and sustainable growth. In Organic Growth Disciplines, business expert Devanathan Sudharshan introduces a new framework for exploring the fuzzy front end of the search for growth opportunities. Bringing together six organic growth disciplines, this new approach arms readers with a language to use in professional discussions on the growth-based future of their firms. The disciplines detailed are rooted in explorations of opportunities involving knowledge, technology, needs, customers, pricing, leveraging, and acceleration. Looking at examples from businesses and industries at the forefront of today's society, including Google, Apple and Amazon, and Zappos, this book not only looks at what organic growth disciplines are, but also how to implement them in your company. Written for both practitioners and students, this fresh look at growing organically provokes its readers to imagine new horizons. It is an invaluable addition to existing books on new product, technology, and strategic management.

New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you market effectively using these new CTEs? Providing an accessible description of these new, emerging technologies, along with novel frameworks with which to apply them, marketing expert Devanathan Sudharshan offers a straightforward guide to leveraging CTEs. Laden with examples to make the discussion vivid for readers and excite their imaginations, Sudharshan covers decision making in CTEs, mixed reality technologies and enabling technologies. CTEs are still emerging, and their business impact is yet to be measured. This exciting investigative text offers students, practitioners and researchers the chance to learn about these technologies, see the possibilities of their impacts, and their growing applications for the world.