Drawing on scholarly research and media critiques, The Third Agenda in Presidential Debates examines the most recent U.S. presidential debates from the perspective of television viewers who watched the encounters first hand. Through a national program--DebateWatch--tens of thousands of viewers had an opportunity to provide feedback to the debate sponsors, the campaigns, and the media following the 1996, 2000, and 2004 presidential debates. As a result, thousands of groups met to discuss what they liked and didn't like about a particular candidate, what they learned, and what they still needed to know about the issues presented before them. These focus groups, along with various surveys and emails, allowed viewers to lay out a concise "third agenda" for the debates: the public's, one in which comparisons could be drawn between their own interests and that of the media and the candidates themselves. This book breaks down the fundamental aspects that made DebateWatch such a powerful tool for citizens. From analyzing and interpreting the public's reaction to developing recommendations for further improvements, there have been many significant changes in debate practices since the program first burst on the scene during the 1992 presidential election. Besides clearly mapping out the important aspects the public looks for when watching a debate, the authors demonstrate how citizen participation challenges candidates and their issues. In addition, the authors offer predictions for future debates and how new generations will choose to participate. Along with 14 analytical chapters, this work contains four detailed appendices, several tables, and an index.

The results of a focus group research project, sponsored by the Commission of Presidential Debates and conducted during the 1992 presidential and vice presidential debates, are reported. The study involved 625 participants from 17 states who met in 60 focus groups held during the period of the debates. Focus group participants answered questions regarding what they learned from the debates, how they assessed the formats, what improvements they wanted in future debates, and how information provided by the debates compared with that from other news sources. The 14 chapters of this volume include a summary of past research on presidential debates, an outline of the focus group methodology used here, and the results of the focus groups, including numerous quotations from focus group members. The results specifically address the questions of debate format, voter learning, reactions to the third candidate, male versus female response to the debates, opinions of student voters, analyses of disagreements among focus group members, and a set of recommendations for future debates.

In Gender and the American Presidency: Nine Presidential Women and the Barriers They Faced, Theodore F. Sheckels, Nichola D. Gutgold, and Diana Bartelli Carlin invite the audience to consider women qualified enough to be president and explores reasons why they have been dismissed as presidential contenders. This analysis profiles key presidential contenders including Barbara Mikulski, Nancy Pelosi, Nancy Kassebaum, Kathleen Sebelius, Christine Gregoire, Linda Lingle, Elizabeth Dole, Dianne Feinstein, and Olympia Snowe. Gender barriers, media coverage, communication style, geography, and other factors are examined to determine why these seemingly qualified, powerful politicos failed to win the White House.

Cracked But Not Shattered: Hillary Rodham Clinton's Unsuccessful Campaign for the Presidency thoroughly analyzes Hillary Clinton's 2008 campaign for the Democratic Party's presidential nomination with an eye to identifying what went wrong why, as the frontrunner, she ended up not breaking "the glass ceiling." The volume's contributors examine multiple issues in attempt to answer this question, from usual campaign communication topics such as Clinton's rhetoric, debate performance, and advertising to the ways in which she was treated by the media. Although her communication was flawed and the media coverage of her did reflect biases, these essays demonstrate how Clinton's campaign was in trouble from the start because of her gender, status as a former First Lady, and being half of a political couple. Cracked But Not Shattered provides keen insight into the historic 2008 democratic primaries that will particularly intrigue scholars and students of political communications."

Cracked But Not Shattered: Hillary Rodham Clinton's Unsuccessful Campaign for the Presidency thoroughly analyzes Hillary Clinton's 2008 campaign for the Democratic Party's presidential nomination with an eye to identifying what went wrong_why, as the frontrunner, she ended up not breaking 'the glass ceiling.' The volume's contributors examine multiple issues in attempt to answer this question, from usual campaign communication topics such as Clinton's rhetoric, debate performance, and advertising to the ways in which she was treated by the media. Although her communication was flawed and the media coverage of her did reflect biases, these essays demonstrate how Clinton's campaign was in trouble from the start because of her gender, status as a former First Lady, and being half of a political couple. Cracked But Not Shattered provides keen insight into the historic 2008 democratic primaries that will particularly intrigue scholars and students of political communications.

Inventing a Voice is a comprehensive work on the lives and communication of twentieth-century first ladies. Using a rhetorical framework, the contributors look at the speaking, writing, media coverage and interaction, and visual rhetoric of American first ladies from Ida Saxton McKinley to Laura Bush. The women's rhetorical devices varied some practiced a rhetoric without words, while others issued press releases, gave speeches, and met with various constituencies. All used interpersonal or social rhetoric to support their husbands' relationships with world leaders, party officials, boosters, and the public. Featuring an extensive introduction and chapter on the 'First Lady as a Site of 'American Womanhood, '' Wertheimer has gathered a collection that includes the post-White House musings of many first ladies, capturing their reflections on public expectations and perceived restrictions on their communication."

Inventing a Voice is a comprehensive work on the lives and communication of twentieth-century first ladies. Using a rhetorical framework, the contributors look at the speaking, writing, media coverage and interaction, and visual rhetoric of American first ladies from Ida Saxton McKinley to Laura Bush. The women's rhetorical devices varied some practiced a rhetoric without words, while others issued press releases, gave speeches, and met with various constituencies. All used interpersonal or social rhetoric to support their husbands' relationships with world leaders, party officials, boosters, and the public. Featuring an extensive introduction and chapter on the "First Lady as a Site of 'American Womanhood, '" Wertheimer has gathered a collection that includes the post-White House musings of many first ladies, capturing their reflections on public expectations and perceived restrictions on their communication."