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The 1992 Presidential Debates in Focus (Hardcover, New)
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The 1992 Presidential Debates in Focus (Hardcover, New)
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The results of a focus group research project, sponsored by the
Commission of Presidential Debates and conducted during the 1992
presidential and vice presidential debates, are reported. The study
involved 625 participants from 17 states who met in 60 focus groups
held during the period of the debates. Focus group participants
answered questions regarding what they learned from the debates,
how they assessed the formats, what improvements they wanted in
future debates, and how information provided by the debates
compared with that from other news sources. The 14 chapters of this
volume include a summary of past research on presidential debates,
an outline of the focus group methodology used here, and the
results of the focus groups, including numerous quotations from
focus group members. The results specifically address the questions
of debate format, voter learning, reactions to the third candidate,
male versus female response to the debates, opinions of student
voters, analyses of disagreements among focus group members, and a
set of recommendations for future debates.
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