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The results of a focus group research project, sponsored by the
Commission of Presidential Debates and conducted during the 1992
presidential and vice presidential debates, are reported. The study
involved 625 participants from 17 states who met in 60 focus groups
held during the period of the debates. Focus group participants
answered questions regarding what they learned from the debates,
how they assessed the formats, what improvements they wanted in
future debates, and how information provided by the debates
compared with that from other news sources. The 14 chapters of this
volume include a summary of past research on presidential debates,
an outline of the focus group methodology used here, and the
results of the focus groups, including numerous quotations from
focus group members. The results specifically address the questions
of debate format, voter learning, reactions to the third candidate,
male versus female response to the debates, opinions of student
voters, analyses of disagreements among focus group members, and a
set of recommendations for future debates.
In Gender and the American Presidency: Nine Presidential Women and
the Barriers They Faced, Theodore F. Sheckels, Nichola D. Gutgold,
and Diana Bartelli Carlin invite the audience to consider women
qualified enough to be president and explores reasons why they have
been dismissed as presidential contenders. This analysis profiles
key presidential contenders including Barbara Mikulski, Nancy
Pelosi, Nancy Kassebaum, Kathleen Sebelius, Christine Gregoire,
Linda Lingle, Elizabeth Dole, Dianne Feinstein, and Olympia Snowe.
Gender barriers, media coverage, communication style, geography,
and other factors are examined to determine why these seemingly
qualified, powerful politicos failed to win the White House.
Cracked But Not Shattered: Hillary Rodham Clinton's Unsuccessful
Campaign for the Presidency thoroughly analyzes Hillary Clinton's
2008 campaign for the Democratic Party's presidential nomination
with an eye to identifying what went wrong why, as the frontrunner,
she ended up not breaking "the glass ceiling." The volume's
contributors examine multiple issues in attempt to answer this
question, from usual campaign communication topics such as
Clinton's rhetoric, debate performance, and advertising to the ways
in which she was treated by the media. Although her communication
was flawed and the media coverage of her did reflect biases, these
essays demonstrate how Clinton's campaign was in trouble from the
start because of her gender, status as a former First Lady, and
being half of a political couple. Cracked But Not Shattered
provides keen insight into the historic 2008 democratic primaries
that will particularly intrigue scholars and students of political
communications."
Cracked But Not Shattered: Hillary Rodham Clinton's Unsuccessful
Campaign for the Presidency thoroughly analyzes Hillary Clinton's
2008 campaign for the Democratic Party's presidential nomination
with an eye to identifying what went wrong_why, as the frontrunner,
she ended up not breaking 'the glass ceiling.' The volume's
contributors examine multiple issues in attempt to answer this
question, from usual campaign communication topics such as
Clinton's rhetoric, debate performance, and advertising to the ways
in which she was treated by the media. Although her communication
was flawed and the media coverage of her did reflect biases, these
essays demonstrate how Clinton's campaign was in trouble from the
start because of her gender, status as a former First Lady, and
being half of a political couple. Cracked But Not Shattered
provides keen insight into the historic 2008 democratic primaries
that will particularly intrigue scholars and students of political
communications.
Drawing on scholarly research and media critiques, The Third Agenda
in Presidential Debates examines the most recent U.S. presidential
debates from the perspective of television viewers who watched the
encounters first hand. Through a national
program--DebateWatch--tens of thousands of viewers had an
opportunity to provide feedback to the debate sponsors, the
campaigns, and the media following the 1996, 2000, and 2004
presidential debates. As a result, thousands of groups met to
discuss what they liked and didn't like about a particular
candidate, what they learned, and what they still needed to know
about the issues presented before them. These focus groups, along
with various surveys and emails, allowed viewers to lay out a
concise "third agenda" for the debates: the public's, one in which
comparisons could be drawn between their own interests and that of
the media and the candidates themselves. This book breaks down the
fundamental aspects that made DebateWatch such a powerful tool for
citizens. From analyzing and interpreting the public's reaction to
developing recommendations for further improvements, there have
been many significant changes in debate practices since the program
first burst on the scene during the 1992 presidential election.
Besides clearly mapping out the important aspects the public looks
for when watching a debate, the authors demonstrate how citizen
participation challenges candidates and their issues. In addition,
the authors offer predictions for future debates and how new
generations will choose to participate. Along with 14 analytical
chapters, this work contains four detailed appendices, several
tables, and an index.
Inventing a Voice is a comprehensive work on the lives and
communication of twentieth-century first ladies. Using a rhetorical
framework, the contributors look at the speaking, writing, media
coverage and interaction, and visual rhetoric of American first
ladies from Ida Saxton McKinley to Laura Bush. The women's
rhetorical devices varied some practiced a rhetoric without words,
while others issued press releases, gave speeches, and met with
various constituencies. All used interpersonal or social rhetoric
to support their husbands' relationships with world leaders, party
officials, boosters, and the public. Featuring an extensive
introduction and chapter on the 'First Lady as a Site of 'American
Womanhood, '' Wertheimer has gathered a collection that includes
the post-White House musings of many first ladies, capturing their
reflections on public expectations and perceived restrictions on
their communication."
Inventing a Voice is a comprehensive work on the lives and
communication of twentieth-century first ladies. Using a rhetorical
framework, the contributors look at the speaking, writing, media
coverage and interaction, and visual rhetoric of American first
ladies from Ida Saxton McKinley to Laura Bush. The women's
rhetorical devices varied some practiced a rhetoric without words,
while others issued press releases, gave speeches, and met with
various constituencies. All used interpersonal or social rhetoric
to support their husbands' relationships with world leaders, party
officials, boosters, and the public. Featuring an extensive
introduction and chapter on the "First Lady as a Site of 'American
Womanhood, '" Wertheimer has gathered a collection that includes
the post-White House musings of many first ladies, capturing their
reflections on public expectations and perceived restrictions on
their communication."
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