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Co-creation is fast becoming a buzz word in tourism. Traditional
approaches to value creation in tourism suggest that operators and
suppliers produce goods and services which are consumed by
tourists. The value produced is usually measured in economic terms.
Co-creation challenges these assumptions, arguing that tourism
producers and consumers co-create value together and that this
value is more diverse than just economic value. Technologies
underpinning social media, ratings and review tools and e-commerce
are facilitating the creation of diverse values, and have been
responsible for driving innovation in, for example, new business
models such as the collaborative economy. Social, environmental,
emotional, reputational and other kinds of value may also be
produced, and a wide range of stakeholders, not just producers or
consumers, might also benefit from the value co-creation process.
This edited volume seeks to go beyond the dominant
business/management/marketing perspectives that focus on the
co-creation of market value and innovation, to excavate complex and
critical episodes of co-creation in tourism. By engaging authors
from both the academy and beyond, it explores the rich historical
linage of co-creation and its contemporary practices. The chapters
in this book were originally published in Tourism Recreation
Research.
Analyses of contemporary tourism planning and policymaking practice
at local to global scales is lacking and there is an urgent need
for research that informs theory and practice. Illustrated with a
set of cohesive, theoretically-informed, international case studies
constructed through storytelling, this volume expands readers'
knowledge about how tourism planning and policymaking takes place.
Challenging traditional notions of tourism planning and policy
processes, this book also provides critical insights into how
theoretical concepts and frameworks are applied in tourism planning
and policy making practice at different spatial scales. The book
engages readers in the intellectual, political, moral and ethical
issues that often surround tourism policymaking and planning,
highlighting the great value of reflective learning grounded in the
social sciences and revealing the complexity of tourism planning
and policy.
Co-creation is fast becoming a buzz word in tourism. Traditional
approaches to value creation in tourism suggest that operators and
suppliers produce goods and services which are consumed by
tourists. The value produced is usually measured in economic terms.
Co-creation challenges these assumptions, arguing that tourism
producers and consumers co-create value together and that this
value is more diverse than just economic value. Technologies
underpinning social media, ratings and review tools and e-commerce
are facilitating the creation of diverse values, and have been
responsible for driving innovation in, for example, new business
models such as the collaborative economy. Social, environmental,
emotional, reputational and other kinds of value may also be
produced, and a wide range of stakeholders, not just producers or
consumers, might also benefit from the value co-creation process.
This edited volume seeks to go beyond the dominant
business/management/marketing perspectives that focus on the
co-creation of market value and innovation, to excavate complex and
critical episodes of co-creation in tourism. By engaging authors
from both the academy and beyond, it explores the rich historical
linage of co-creation and its contemporary practices. The chapters
in this book were originally published in Tourism Recreation
Research.
Since the 1990s, tourism has become a major driver of economic
activity and community development in Brazil. New policies and
approaches, growing expertise and investment in tourism have
brought significant transformation in tourism products, destination
development and community involvement. In addition Brazil will be
hosting two major sport events in the years ahead, i.e. the Soccer
World Cup, in 2014, and the Olympic Games in Rio de Janeiro, in
2016. Brazil offers many cultural and natural attractions but,
similar to many other developing countries, it still struggles with
issues such as infrastructure, accessibility, product development,
service quality, market access and workforce training. This book
provides an in-depth examination of tourism in Brazil, critically
reviewing its development and management. The social, economic,
political and environmental contexts of this emerging global power
provide an intriguing backdrop. The book considers important
development issues such as the changing policy context, community
benefit tourism and indigenous tourism. It explores the impacts of
tourism on the environment, changing community attitudes towards
tourism, transport infrastructure and sustainability issues in
events. Particular segments are explored including backpacker
tourism, sensual tourism, adventure tourism and ecotourism and the
implications for tourism research and education are examined. The
book draws from theoretical foundations and practical insights, and
gives voice to Brazilian researchers who are actively engaged in
researching tourism. Drawing from cutting edge cross-cultural
research, this original and timely book will be of interest to
students, researchers and academics in the areas of Tourism,
Geography and related disciplines.
Since the 1990s, tourism has become a major driver of economic
activity and community development in Brazil. New policies and
approaches, growing expertise and investment in tourism have
brought significant transformation in tourism products, destination
development and community involvement. In addition Brazil will be
hosting two major sport events in the years ahead, i.e. the Soccer
World Cup, in 2014, and the Olympic Games in Rio de Janeiro, in
2016. Brazil offers many cultural and natural attractions but,
similar to many other developing countries, it still struggles with
issues such as infrastructure, accessibility, product development,
service quality, market access and workforce training. This book
provides an in-depth examination of tourism in Brazil, critically
reviewing its development and management. The social, economic,
political and environmental contexts of this emerging global power
provide an intriguing backdrop. The book considers important
development issues such as the changing policy context, community
benefit tourism and indigenous tourism. It explores the impacts of
tourism on the environment, changing community attitudes towards
tourism, transport infrastructure and sustainability issues in
events. Particular segments are explored including backpacker
tourism, sensual tourism, adventure tourism and ecotourism and the
implications for tourism research and education are examined. The
book draws from theoretical foundations and practical insights, and
gives voice to Brazilian researchers who are actively engaged in
researching tourism. Drawing from cutting edge cross-cultural
research, this original and timely book will be of interest to
students, researchers and academics in the areas of Tourism,
Geography and related disciplines.
This book employs an interdisciplinary, cross-sectoral lens to
explore the collaborative dynamics that are currently disrupting,
re-creating and transforming the production and consumption of
tourism. House swapping, ridesharing, voluntourism, couchsurfing,
dinner hosting, social enterprise and similar phenomena are among
these collective innovations in tourism that are shaking the very
bedrock of an industrial system that has been traditionally
sustained along commercial value chains. To date there has been
very little investigation of these trends, which have been inspired
by, amongst other things, de-industrialization processes and
post-capitalist forms of production and consumption,
postmaterialism, the rise of the third sector and collaborative
governance. Addressing that gap, this book explores the character,
depth and breadth of these disruptions, the creative opportunities
for tourism that are emerging from them, and how governments are
responding to these new challenges. In doing so, the book provides
both theoretical and practical insights into the future of tourism
in a world that is, paradoxically, becoming both increasingly
collaborative and individualized.
This book employs an interdisciplinary, cross-sectoral lens to
explore the collaborative dynamics that are currently disrupting,
re-creating and transforming the production and consumption of
tourism. House swapping, ridesharing, voluntourism, couchsurfing,
dinner hosting, social enterprise and similar phenomena are among
these collective innovations in tourism that are shaking the very
bedrock of an industrial system that has been traditionally
sustained along commercial value chains. To date there has been
very little investigation of these trends, which have been inspired
by, amongst other things, de-industrialization processes and
post-capitalist forms of production and consumption,
postmaterialism, the rise of the third sector and collaborative
governance. Addressing that gap, this book explores the character,
depth and breadth of these disruptions, the creative opportunities
for tourism that are emerging from them, and how governments are
responding to these new challenges. In doing so, the book provides
both theoretical and practical insights into the future of tourism
in a world that is, paradoxically, becoming both increasingly
collaborative and individualized.
There is a growing backlash against extractive and exploitative
forms of tourism that have unleashed what some argue as
unacceptable levels of change on local communities and
environments. Examples include the rise of 'overtourism', the
environmental impacts of the cruise sector, and collaborative
economy platforms that have contributed to concerns over housing
affordability and availability. Anti-tourism activism is on the
rise, and the need to rethink the economic, political and social
organisation of tourism in a global world has never been more
apparent. It is increasingly clear that we need to rework the
values underpinning tourism and visitor economies and move the
focus from its traditional emphasis on profit, jobs and growth
towards new models of economic and social exchange. This book gives
voice to a growing movement of scholars, activists and business
leaders who acknowledge that we need to reinvent relationships
between tourism production and consumption, and between labour,
capital and resources. In the Global North, this exploration of
alternative economic and political relationships in tourism has
tended to be located at the margins of discussion. The Global South
has much to teach the Global North about alternative economic
models, different kinds of exchange, new relationships between
labour, capital and resources, and resilience. Drawing from case
studies in both the North and the South, this edited collection
explores how some are reworking tourism, reshaping the economies of
tourism, and in the process, how tourism can deliver social and
economic wellbeing in a changing world. Reworking Tourism will be
of interest to scholars of tourism and development, as well as
tourism and economics. The chapters in this book were originally
published as a special issue of Tourism Planning & Development.
Analyses of contemporary tourism planning and policymaking practice
at local to global scales is lacking and there is an urgent need
for research that informs theory and practice. Illustrated with a
set of cohesive, theoretically-informed, international case studies
constructed through storytelling, this volume expands readers'
knowledge about how tourism planning and policymaking takes place.
Challenging traditional notions of tourism planning and policy
processes, this book also provides critical insights into how
theoretical concepts and frameworks are applied in tourism planning
and policy making practice at different spatial scales. The book
engages readers in the intellectual, political, moral and ethical
issues that often surround tourism policymaking and planning,
highlighting the great value of reflective learning grounded in the
social sciences and revealing the complexity of tourism planning
and policy.
The changing higher education policy context, increased global
competition, pressures on the academic workforce and the dynamic
nature of student markets are some of the challenges currently
facing worldwide tourism and hospitality education. Skills
shortages are also a significant issue that affect the capacity of
the tourism industry to develop and innovate. Tourism and
hospitality education programs have an important role in addressing
this issue, by producing graduates with the knowledge, skills,
creative problem solving and adaptive capacities to operate in
increasingly complex and challenging environments. This book
examines such current debates, controversies and questions in the
field of tourism and hospitality education. It takes as its central
focus a dynamic curriculum space shaped by internal and external
factors from global to local scales, a variety of values and
perspectives contributed by a range of stakeholders, and shifting
philosophies about education policy, pedagogy and teaching
practice. Developed from specifically commissioned original
contributions from recognised authors in the field the Handbook is
interdisciplinary in coverage and is also international in scope
through its authorship and content. The 'start of the art' critical
review of the development of conceptual and theoretical approaches
to tourism and hospitality education using the depth and breadth of
the curriculum space as a central theme means that the book will be
a benchmark for future curriculum design and development. Providing
a systematic guide to the current state of knowledge on tourism and
hospitality education and its future direction this is essential
reading for students, researches and academics if Tourism,
Hospitality, Events, Recreation and Leisure Studies.
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