Co-creation is fast becoming a buzz word in tourism. Traditional
approaches to value creation in tourism suggest that operators and
suppliers produce goods and services which are consumed by
tourists. The value produced is usually measured in economic terms.
Co-creation challenges these assumptions, arguing that tourism
producers and consumers co-create value together and that this
value is more diverse than just economic value. Technologies
underpinning social media, ratings and review tools and e-commerce
are facilitating the creation of diverse values, and have been
responsible for driving innovation in, for example, new business
models such as the collaborative economy. Social, environmental,
emotional, reputational and other kinds of value may also be
produced, and a wide range of stakeholders, not just producers or
consumers, might also benefit from the value co-creation process.
This edited volume seeks to go beyond the dominant
business/management/marketing perspectives that focus on the
co-creation of market value and innovation, to excavate complex and
critical episodes of co-creation in tourism. By engaging authors
from both the academy and beyond, it explores the rich historical
linage of co-creation and its contemporary practices. The chapters
in this book were originally published in Tourism Recreation
Research.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Release date: |
September 2023 |
First published: |
2021 |
Editors: |
Giang Thi Phi
• Dianne Dredge
|
Dimensions: |
280 x 210mm (L x W) |
Pages: |
108 |
ISBN-13: |
978-0-367-76180-6 |
Categories: |
Books
|
LSN: |
0-367-76180-7 |
Barcode: |
9780367761806 |
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