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Resourcing the Start-up Business - Creating Dynamic Entrepreneurial Learning Capabilities (Hardcover, 2nd edition): Oswald... Resourcing the Start-up Business - Creating Dynamic Entrepreneurial Learning Capabilities (Hardcover, 2nd edition)
Oswald Jones, Allan Macpherson, Dilani Jayawarna
R4,077 Discovery Miles 40 770 Ships in 12 - 19 working days

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity development and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.

Resourcing the Start-up Business - Creating Dynamic Entrepreneurial Learning Capabilities (Paperback, 2nd edition): Oswald... Resourcing the Start-up Business - Creating Dynamic Entrepreneurial Learning Capabilities (Paperback, 2nd edition)
Oswald Jones, Allan Macpherson, Dilani Jayawarna
R1,632 Discovery Miles 16 320 Ships in 12 - 19 working days

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity development and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.

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