By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

This study aims to examine the long and short term relationships between the three developed countries (USA, Germany and Greece) and three emerging Balkan countries (Bulgaria, Romania and Croatia). The data used in this study consisted by daily closing prices of large cap indices. The indices considered are the S & P 500 of U.S.A., the Xetra DAX of Germany, the ASE of Greece, the Vanguard of Romania, Bulgaria Sofix and Grobex of Croatia in the period 2/11/2000 to 30/12/2005 at a total 1187 observations. Of course the data are normalized according to dates. Then I used the econometric software Eviews and applied Johansen cointegration methodology to examine the integration between emerging and developed markets, both individually and collectively. The existence of integration vectors implies sustainable balance and therefore can't be many benefits of international diversification in such case. The appropriate test for the existence of short-term equilibrium is testing for Granger causality. Testing for Granger causality is employed to examine the existence of short-term relationships between developing and developed markets.