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Der Handel im Informationszeitalter - Konzepte - Instrumente - Umsetzung (German, Paperback, Softcover reprint of the original... Der Handel im Informationszeitalter - Konzepte - Instrumente - Umsetzung (German, Paperback, Softcover reprint of the original 1st ed. 2002)
Dirk Moehlenbruch, Michaela Hartmann
R2,521 Discovery Miles 25 210
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Ships in 18 - 22 working days

Renommierte Autoren aus Wissenschaft und Praxis nehmen Stellung zur zunehmenden Bedeutung des Produktionsfaktors Information und zeigen Wege zur Profilierung des Handels als Informationsspezialist auf.

Sortimentspolitik Im Einzelhandel - Planung Und Steuerung (German, Paperback, 1994 ed.): Dirk Moehlenbruch Sortimentspolitik Im Einzelhandel - Planung Und Steuerung (German, Paperback, 1994 ed.)
Dirk Moehlenbruch
R1,865 Discovery Miles 18 650
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Ships in 18 - 22 working days

Dirk Moehlenbruch stellt die Moeglichkeiten strategischer und operativer Planung von Sortimenten im Einzelhandel umfassend und ausfuhrlich dar.

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