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This volume presents state-of-the-art reporting on how to measure
many of the key variables in health communication. While the focus
is on quantitative measures, the editors argue that these measures
are centrally important to the study of health communication. The
chapters emphasize constructs, scales, and up-to-date reports and
evidence about key social science constructs and ways of measuring
them, whether your interest is in patient-provider dyadic
communication, uncertainty management, self-efficacy, disclosure,
social norms, social support, risk perception, health care team
performance, message design and effects, health and numerical
literacy, communication satisfaction, social influence and
persuasion, stigma, health campaigns, reactance, or other topics.
Students, researchers, and policymakers will find this book an
accessible resource for planning and reviewing research studies and
proposals.
Natural Disasters and Risk Communication: Implications of the
Cascadia Subduction Zone Megaquake asks and addresses how we
communicate about natural disasters and what effect our
communication has on natural disaster education, understanding,
assessment of risk, preparation, and recovery. The chapters of this
book present expertise, analyses, and perspectives that are
designed to help us better comprehend and deal with the natural
risks such as the Cascadia Subduction Zone. It seeks to move past
primal, fear-induced physiological and emotional responses to
crises with the understanding that if we accept that the disaster
will occur, expect it, and learn how we can prepare, we can calm
the collective panicked beats of our hearts as we wait for its
first tremors.
Promotion of healthy behaviors and prevention of disease are
inextricably linked to cultural understandings of health and
well-being. Health communication scholarship and practice can
substantially and strategically contribute to people living safer,
healthier, and happier lives. This book represents a concrete step
in that direction by establishing a strategic framework for guiding
global and local health practices. Taking a multi-disciplinary
approach, the volume includes state-of-the-art theories that can be
applied to health communication interventions and practical
guidelines about how to design, implement, and evaluate effective
health communication interventions. Few books have synthesized such
a broad range of theories and strategies of health communication
that are applicable globally, and also provided clear advice about
how to apply such strategies. This volume combines academic
research and field experience, guided by past and future research
agendas and on-the-ground implementation opportunities.
Promotion of healthy behaviors and prevention of disease are
inextricably linked to cultural understandings of health and
well-being. Health communication scholarship and practice can
substantially and strategically contribute to people living safer,
healthier, and happier lives. This book represents a concrete step
in that direction by establishing a strategic framework for guiding
global and local health practices. Taking a multi-disciplinary
approach, the volume includes state-of-the-art theories that can be
applied to health communication interventions and practical
guidelines about how to design, implement, and evaluate effective
health communication interventions. Few books have synthesized such
a broad range of theories and strategies of health communication
that are applicable globally, and also provided clear advice about
how to apply such strategies. This volume combines academic
research and field experience, guided by past and future research
agendas and on-the-ground implementation opportunities.
This volume presents state-of-the-art reporting on how to measure
many of the key variables in health communication. While the focus
is on quantitative measures, the editors argue that these measures
are centrally important to the study of health communication. The
chapters emphasize constructs, scales, and up-to-date reports and
evidence about key social science constructs and ways of measuring
them, whether your interest is in patient-provider dyadic
communication, uncertainty management, self-efficacy, disclosure,
social norms, social support, risk perception, health care team
performance, message design and effects, health and numerical
literacy, communication satisfaction, social influence and
persuasion, stigma, health campaigns, reactance, or other topics.
Students, researchers, and policymakers will find this book an
accessible resource for planning and reviewing research studies and
proposals.
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