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The 2019 European Electoral Campaign:Â In the Time of Populism
and Social Media examines political advertising during the 2019
elections to the European Parliament, which has become the largest
supranational campaign of its kind in the world. Based on a
research project funded by the European Parliament, and an archive
of more than 11,000 campaign items, the book draws on results from
a major content analysis covering every one of the 28 member states
involved. The 2019 European Electoral Campaign delivers a unique
comparative assessment on the state of political communication
within a European Union convulsed by momentous change. This book
will be of interest to scholars, researchers and students of
political communication, media, political science, history,
European (Union) studies as well as a wider readership including
politicians, political strategists, and journalists.
The 2019 European Electoral Campaign: In the Time of Populism and
Social Media examines political advertising during the 2019
elections to the European Parliament, which has become the largest
supranational campaign of its kind in the world. Based on a
research project funded by the European Parliament, and an archive
of more than 11,000 campaign items, the book draws on results from
a major content analysis covering every one of the 28 member states
involved. The 2019 European Electoral Campaign delivers a unique
comparative assessment on the state of political communication
within a European Union convulsed by momentous change. This book
will be of interest to scholars, researchers and students of
political communication, media, political science, history,
European (Union) studies as well as a wider readership including
politicians, political strategists, and journalists.
Political Communication in Britain offers unique insights from
various members of the party, media, and polling organizations that
contested, reported, and analysed the 2019 British General
Election, as well as leading academic experts who have researched
the campaign. Following an essay by Sir John Curtice exploring how
the critical issue of Brexit influenced the election, the opening
part of this volume features insiders discussing their respective
parties' operations, including their successes and disappointments.
This section also includes expert examinations of Boris Johnson's
'oven ready deal' as well as the digital advertising and
controversial public relations efforts that helped promote it. The
middle part of the book considers the media, with chapters from the
BBC, Sky News, and regulator Ofcom, along with analyses of the
pro-Conservative press, digital-only plat[1]forms, and the more
left-leaning alternative news sites. The closing section of the
volume turns to public attitudes, with experts, including leading
pollsters, exploring how these contributed to the Conservatives'
victory. Dedicated chapters also place opinion research in broader
context through examining the historical role of the exit poll, and
the changing reception and reporting of polls both online and in
print. Political Communication in Britain provides readers with an
indispensable guide to the 2019 General Election from several of
those most intimately involved in the campaign.
This book offers a unique exploration of the 2015 General Election
from the perspectives of those most intimately involved as
strategists, journalists and analysts. It features contributions
from the rival parties, news and polling organizations as well as
academic experts who examine all aspects of the campaign. A common
theme that emerges is the increasing complexity of the democratic
process given the development of a more multifaceted party system
and a growing fragmentation in mass media audiences. The UK
electoral landscape has changed: in 2015 six parties received more
than a million votes whereas in the 2010 General Election it was
only three. This book provides invaluable insights into
contemporary British politics through analysis of an election whose
outcome, an outright Conservative victory, surprised many
commentators. It will appeal to students and scholars in the fields
of electoral politics and media and communication, as well as to
practitioners and the wider reader interested in British general
elections.
Political Communication in Britain is a now established series of
nine books, the first of which appeared in the aftermath of the
1979 General Election. This book follows the structure of previous
volumes and features commentaries and assessments from the
pollsters who monitored voter opinion during the 2017 General
Election. It also includes chapters from party strategists
responsible for devising and executing the rival campaigns.
Furthermore contributions from journalists offer a media
perspective on the campaign. The remainder of the book consists of
academic material designed to complement and augment the
aforementioned professionals' chapters. Here the focus is on the
major dynamics of political communication, specifically the roles
of the press, television, advertising, internet and other such
phenomena during the 2017 Snap Election.
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