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If you are a manager anywhere in the world, you are almost
certainly dealing with people of nationalities and cultures
different from your own. In multinational business environments,
communicating effectively with people who have languages, customs,
and expectations different from yours is a necessary skill. If you
are a manager anywhere in the world, you are almost certainly
facing this kind of multicultural situation. This guidebook
explains how to become aware of cultural differences, how to
recognize when cultural differences pose a leadership challenge,
and how to adapt your communication style to enhance your
effectiveness as a manager.
Thinking about cultural differences around the world isn't just an
intellectual exercise for managers working in an increasingly
global environment. Being able to communicate effectively across
cultural differences, understanding how to negotiate complex social
situations, and being familiar with the customs and norms of many
cultures are important skills in organizations today. Perhaps even
more important than possessing those essential pieces of cultural
knowledge is the skill of cultural adaptability--the willingness
and ability to recognize, understand, and work effectively across
cultural differences.
Proficiency in cultural adaptability helps contemporary managers to
build the relationships needed to achieve results in today's global
organizations, especially when those relationships are forged
across borders and cultures. It enables them to interact
effectively with people different from themselves, whether these
people work on the next floor or on the other side of the world.
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