This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector. All these issues, the Editors argue, have been exacerbated by the advent of the COVID-19 pandemic. However, entrepreneurship must be at the heart of efforts to transform Africa’s economic prospects to ensure sustained economic growth and decent work for all. In looking at the development of entrepreneurship for Africa’s growth, contributors to this edited collection take an evolutionary approach by focusing on entrepreneurial intentions (where entrepreneurial ideas are formed), customer management (which is central to all entrepreneurial business success) and by also focusing on local and entrepreneurial business development. The book then ends with a discussion around technological innovations in small business development in Africa. Covering topics such as social entrepreneurship, international joint ventures and the impact of digital platforms, this conceptual path provides rich contemporary insights for students, researchers, and policy makers and contributes to the achievement of SDG 8 targets.

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions' operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services. Providings practical guidance on the use of social media in Africa's public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.