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Social Media and Africa's Public Sector - Perspectives on Contemporary Issues (Hardcover, 1st ed. 2023)
Loot Price: R1,322
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Social Media and Africa's Public Sector - Perspectives on Contemporary Issues (Hardcover, 1st ed. 2023)
Series: Palgrave Studies of Public Sector Management in Africa
Expected to ship within 12 - 17 working days
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This book focuses on developing a systematic approach to
understanding the transformations in Africa's public sector social
media landscape. Looking at the use of social media from the
African public sector perspective, the authors present a
comprehensive understanding of social media practices and how these
could be integrated into African public sector institutions'
operational activities in order to deliver greater value for
African citizens and consumers of public goods and services.
Chapters explore how social media in Africa differs from
traditional media use, their application in the public sector,
objectives for government using social media, and how social media
plays an interactive role in e-government services. Providings
practical guidance on the use of social media in Africa's public
sector and governmental spaces, the book also serves as a teaching
text in governance and public sector communication efforts within
the African context for both undergraduate and graduate programmes.
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