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How much does regulation matter in shaping corporate behavior? This
pathbreaking, in-depth study of fourteen pulp manufacturing mills
in the United States, Canada, Australia, and New Zealand reveals
that steadily tightening regulatory standards have been crucial for
raising environmental performance. But while all firms have shown
improvement, some have improved more than others, many going
substantially beyond compliance. What explains the variation in
compliance? It's not necessarily the differences in regulation in
each country. Rather, variation is accounted for by the complex
interaction between tightening regulations and a social license to
operate (especially pressures from community and environmental
activists), economic constraints, and differences in corporate
environmental management style. Shades of Green provides the most
extensive and systematic empirical study to date of why firms
achieve the levels of environmental performance that they do.
How much does regulation matter in shaping corporate behavior? This
pathbreaking, in-depth study of fourteen pulp manufacturing mills
in the United States, Canada, Australia, and New Zealand reveals
that steadily tightening regulatory standards have been crucial for
raising environmental performance. But while all firms have shown
improvement, some have improved more than others, many going
substantially beyond compliance. What explains the variation in
compliance? It's not necessarily the differences in regulation in
each country. Rather, variation is accounted for by the complex
interaction between tightening regulations and a social license to
operate (especially pressures from community and environmental
activists), economic constraints, and differences in corporate
environmental management style. Shades of Green provides the most
extensive and systematic empirical study to date of why firms
achieve the levels of environmental performance that they do.
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