The Brand Vision Cards are a brand building tool for visionary and strategic thinking designed to spark ideas and aid clarity. It is a playful and intuitive thinking tool designed to help you explore, discuss and identify all the vital ingredients that you will need to define your vision. The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your Actions: what you will be known for and the Emotions: you aim to evoke. The Brand Vision Cards can be used by companies, designers, communication professionals and facilitators. It is a tool for goal setting, vision statements, sharpening your USP, future innovation or as inspiration. You can submerge yourself in some serious thinking or take the playful approach and consider your brand personality, values, beliefs and path forward.

Design Innovation and Integration is more than just a toolkit; it is a guidebook for the industry leaders of tomorrow, providing a holistic understanding of the approaches, practices and tools required to integrate design strategically within an organisation. Novel solutions are required to meet complex problems, yet how to make these solutions a reality is rarely addressed. This book expands on existing design toolkits to provide an understanding of the principles and methods that underpin such tools and align them with organisational strategy. The aim is not to equip readers with a stocktake list of design tools, but to assist them to learn how to apply, adapt and re-mould tools to best suit their needs. It also demonstrates the more complex process of design integration, highlighting common pitfalls and opportunities. Drawing on over 10 years of independent research, authors Straker, Wrigley, and Nusem share experiences and outcomes (along with personal repartees) from their research, teaching and pet projects. The two key parts of this book, Design Innovation and Design Integration, equip the reader with an understanding of the theory encompassing these two areas. This book can be leveraged by readers seeking to develop their own design approach and to implement design in their organisation. If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.

Highly creative people are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity. Supported by the latest neuroscience, this book gives you hands-on advice on how to enhance your own creativity. An inspiring combination of theory, techniques, anecdotes and exercises to help you access better ideas and bigger breakthroughs.

Creativity research shows that dividing thinking into divergent and convergent forms improves and increases idea production; this leads to unexpected thoughts and original solutions. Divergent thinking is used to generate ideas; convergent thinking helps in selecting the best ideas. The concept of divergent and convergent thinking is so integral to the creative process and innovative thinking that it is known as 'the heartbeat of creativity'. It is the underlying rhythm of creative thinking. This book is an introduction to divergent and convergent thinking and includes guidelines to enhance innovative thinking, as well as hands-on exercises to strengthen creativity. The concept of the book is supported by its triangular shape, illustrating divergent and convergent thinking: the top half of the book communicates divergent thinking, while the bottom half communicates convergent thinking. This principle remains the same throughout the book.

Make creative connections and have fun. This simple memory game is made of visual connection sets. The idea is simple and based on the theory that by enhancing your ability to see connections, you can enhance your creativity. So, the main goal is to find two matching cards that are visually connected. This new version of the well-known memory game is useful for training both the power of memory and your ability to make creative connections. The photographs on the cards are observational art photos, which helps the players see things in new and unexpected ways. Take the challenge and look at objects from a different perspective. Train your brain, have fun and be inspired!

By enhancing your ability to identify connections, you can enhance your creativity. This exercise book strengthens your ability to recognise connections. The exercises are based on the theory of the book The Secret of the Highly Creative Thinker, as well as observations in neuroscience, and seventy years of creativity studies. This exercise book is based on a dynamic balance of theory, technique, and exercises, it's a practical hands-on workbook. It's the perfect outlet to get your hands dirty and dive into exercises that strengthen one's ability to see and make connections. This book is for those seeking to enhance their creativity. It can be used to: - Develop one's creative capacity - Train underlying mechanisms in creative thinking - Enrich educational purposes - Increase idea production Creative Thinker's Exercise Book is for everyone that's eager to indulge in exercises to enhance their innate creativity by identifying connections.

As with the Little Creative Thinker's Exercise Book, this wonderfully simple children's game is built on the tried and tested theory that by enhancing your ability to see connections, you can enhance your creativity. Based on the same basic rules as dominoes - it's all about matching the bricks you're dealt with the bricks on the table. The winner is the one who is quickest to place all of their bricks. The difference is, this version is not played with numbers, it's purely visual. The bricks can be matched in a number of fun ways but always with a connection. It could be a pattern, a shape or a concept that connects the two dominoes. Although you might think you're just having fun with your kids, you're actually teaching yourselves to be better at thinking creatively by strengthening the underlying mechanism of creativity itself. So, go for it, play yourselves more creative!

This is a creative workbook full of fun exercises, challenges and exciting activities designed to strengthen children’s ability to think creatively. In this book children are challenged to think of many different answers, have lots of ideas, think out of the box, use their wonderful imagination and have fun. After the training children will find it easier to come up with fresh ideas, novel concepts, breakthrough thinking, and innovative solutions – skills they can draw upon, when faced with challenges that call for new thinking. This book gives you: • 40 exercises to enhance your child’s creativity • Training in connection making • Creative cross training to boost the brain • Hours of fun