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This book analyzes a broad variety of tourism products in China,
Asia and Europe that employ both cutting-edge IT technologies and
advanced methodologies. These products are cultural tourism,
recreational tourism, sport tourism, adventure tourism, medical
tourism and more. Authors from different areas contributed to the
book, including academic researchers, graduate students, government
administrators and industry practitioners. The book covers the
entire chain of tourism product business processes: product
development and improvement, tourist behavior analysis, marketing
and sales, customer service, etc. In addition, it addresses related
issues such as tourism sustainability, policymaking, environmental
protection and human resource development. Big data processing,
data mining, visual content analysis and textural content analysis,
semantic nets and sentiment analysis are among the cutting-edge
technological tools used to study tourism product development here.
The book gathers selected papers from the 9th International
Conference on Tourism and Hospitality between China and Spain
(www.china-spain.org) with participants from 18 countries. Though
the book is mainly intended for researchers and policymakers, it
will also appeal to a wider audience, due to its first-hand
content, insightful analysis and broad geographic coverage.
This book analyzes a broad variety of tourism products in China,
Asia and Europe that employ both cutting-edge IT technologies and
advanced methodologies. These products are cultural tourism,
recreational tourism, sport tourism, adventure tourism, medical
tourism and more. Authors from different areas contributed to the
book, including academic researchers, graduate students, government
administrators and industry practitioners. The book covers the
entire chain of tourism product business processes: product
development and improvement, tourist behavior analysis, marketing
and sales, customer service, etc. In addition, it addresses related
issues such as tourism sustainability, policymaking, environmental
protection and human resource development. Big data processing,
data mining, visual content analysis and textural content analysis,
semantic nets and sentiment analysis are among the cutting-edge
technological tools used to study tourism product development here.
The book gathers selected papers from the 9th International
Conference on Tourism and Hospitality between China and Spain
(www.china-spain.org) with participants from 18 countries. Though
the book is mainly intended for researchers and policymakers, it
will also appeal to a wider audience, due to its first-hand
content, insightful analysis and broad geographic coverage.
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