An engrossing review of the development of global consumerism and its impact on sociological issues. The phrase "shop till you drop" has become as American as apple pie and the trend does not appear to be slowing. Consumer Culture begins with the history of the consumer culture, which reveals that our fascination with consuming shows not only the hidden significance of everyday items, such as sugar and fashionable clothing, but also reveals the uniqueness of our way of life. Consumer Culture also presents the views of economists and sociologists who see consumption as an expression of freedom. The book covers the social impact of consumption, examining such dubious milestones as physical attacks upon McDonald's and Starbucks, and best sellers that are critical of consumption. There is coverage of important research, such as whether consumers are making rational or impulsive choices and the effect of advertising on children. Capsule biographies of key individuals, such as Aaron Montgomery Ward, who pioneered the modern catalog, and Ray Kroc, founder of McDonald's; important figures in advertising, such as Helen Rosen Woodward; leaders in the consumer protection movement, such as Ralph Nader and Florence Kelley; and more Statistics on U.S. and global consumption trends including clustering and segmentation in patterns of consumption; the growth of franchises and malls; shopping behavior by age, ethnicity, and geographical location; and environmental effects such as those due to garbage production

After the Civil War many people moved west to start a new life. These pioneers were excited about obtaining land and building new lives for themselves. The American Indians were concerned about the losing of their land and identity. The clash of cultures was inevitable. Each considered the other savages and fought to protect their way of life. Chayton, a Sioux warrior, had been born white and adopted into the Sioux Nation. As a young adult he was torn between the two nations especially after falling in love with Linda, a young white girl. Linda's parents looked at all Indians as heathens. Linda was kidnapped by savage white men who fled into Indian Territory. Could Chayton save her? Was it possible for them to build a life together? In this neither world, could Chayton protect the Indians and his white friends or would he die in the attempt? Could his white heritage and Indian values coexist in one body? Follow his story from childhood to becoming a man.