Following the success of the first two editions, Age of Conversation 3: It's Time to Get Busy again kick-starts the discussion about how the global marketing landscape is changing. With over 170 of the world's leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century's economy of ideas. As businesses, public and private organizations, and individuals realize that there's much more to social media and its impacts than meets the eye, Age of Conversation 3 shows us which platforms, tools, and approaches truly work, as well as those that simply don't. "Social media" may be the business buzzword (or, buzz-phrase) of 2010, but what's happening beyond the hype? What new practices and guidelines is social media imposing on business-as-usual? And what makes this type of media so much different than the media we're all used to? From the boardroom to the locus of customer interaction, social media is transforming the way we do business. The impact of this is being felt in every customer interaction, each business decision, and even in the way we source, retain and engage our staffs. This third book in the Age of Conversation series is crowdsourced, bringing together the world's leading practitioners to share their stories, perspectives, observations, and strategies. Their diverse insights and varying approaches are a reflection of the global, changing nature of business today.

* Teaches Web development using real world tutorials. * Approach to subject is no nonsense, wastes little time on history and unnecessary information; therefore it is very concise and results driven. * Covers vital Web development subjects such as Web standards principles and implementation. * Several authors are members of Team Macromedia and the Web Standars project.

"The Dreamweaver Developer's Instant Troubleshooter" focuses on the problems common to complex areas of Dreamweaver web development. This book also functions as a grounding and installation reference for additional technologies like PHP, ASP, MySQL, and CSS.

Inside the covers of this book, await top-notch solutions to your web development problems. Youll want to keep this tool by your side as you explore and create with Dreamweaver MX, because this complex tool sets possible traps for the unwary. Complexities include new features for building web sites with server-side scripting, standards-compliant code, advanced template features, and Cascading Style Sheets.

But this book will steer you away from possible Dreamweaver traps. Each chapter focuses on a particular area of Dreamweaver MX development, and examines likely questionsproviding complete solutions. Whether you're having problems with setting up IIS to test your ASP pages, or you have a CSS quandary that you just can't wrap your brain around, then this is the book for you!

This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.

Following the success of the first two editions, Age of Conversation 3: It's Time to Get Busy again kick-starts the discussion about how the global marketing landscape is changing. With over 170 of the world's leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century's economy of ideas. As businesses, public and private organizations, and individuals realize that there's much more to social media and its impacts than meets the eye, Age of Conversation 3 shows us which platforms, tools, and approaches truly work, as well as those that simply don't. "Social media" may be the business buzzword (or, buzz-phrase) of 2010, but what's happening beyond the hype? What new practices and guidelines is social media imposing on business-as-usual? And what makes this type of media so much different than the media we're all used to? From the boardroom to the locus of customer interaction, social media is transforming the way we do business. The impact of this is being felt in every customer interaction, each business decision, and even in the way we source, retain and engage our staffs. This third book in the Age of Conversation series is crowdsourced, bringing together the world's leading practitioners to share their stories, perspectives, observations, and strategies. Their diverse insights and varying approaches are a reflection of the global, changing nature of business today.

Softcover Edition. If ideas are the currency of our times then this is, undoubtedly, the Age of Conversation, for without the art of dialog, the cut and thrust of debate and discussion, then the economy of ideas would implode under its own heavy weight. Instead, the reverse is true. Far from seeing an implosion, we are living in a time of proliferation - ideas build upon ideas, discussion grows from seeds of thought and single headlines give rise to a thousand medusa-like simulations echoing words whispered somewhere on the other side of the planet. All this - in an instant. In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page - 400 words - on the topic of "conversation." The resulting book, The Age of Conversation, brings together over 100 of the world's leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.