Feminist Approaches to Media Theory and Research tackles the breadth and depth of feminist perspectives in the field of media studies through essays and research that reflect on the present and future of feminist research and theory at the intersections of women, gender, media, activism, and academia. The volume includes original chapters on diverse topics illustrating where theorization and research currently stand with regard to the politics of gender and media, what work is being done in feminist theory, and how feminist scholarship can contribute to our understanding of gender as a mediated experience with implications for our contemporary global society. It opens for discussion how the research, theory, and interventions challenge concepts of gender in mediated discourses and practices and how these fit into the evolving state of contemporary feminisms. Contributors engage with discussions about contemporary feminisms as they are understood in media theory and research, particularly in a field that has changed rapidly in the last decades with digital communication tools and through cross-disciplinary work. Overall, the book illustrates how the politics of gender operate within the current media landscapes and how feminist theorizing shapes academic inquiry of these landscapes.

Desperately Seeking Women Readers delves into the history of U.S. newspapers to examine the construction of female readership. Pages designed specifically for women transformed over time as the newspaper industry looked for ways to capture women readers. Harp investigates the creation and collapse of these pages before considering contemporary case studies to explore the recent revival of sex-specific pages. Interviews with professional journalists reveal the difficulties with defining news for women and the problems inherent in constructing newspapers in a sex-specific way. With a clear and descriptive style, Harp offers a fresh, original topic in communication scholarship. Desperately Seeking Women Readers is ideal for undergraduate and graduate coursework, as well as for curious readers of U.S. newspapers or historical and contemporary women's issues.

Desperately Seeking Women Readers delves into the history of U.S. newspapers to examine the construction of female readership. Pages designed specifically for women transformed over time as the newspaper industry looked for ways to capture women readers. Harp investigates the creation and collapse of these pages before considering contemporary case studies to explore the recent revival of sex-specific pages. Interviews with professional journalists reveal the difficulties with defining news for women and the problems inherent in constructing newspapers in a sex-specific way. With a clear and descriptive style, Harp offers a fresh, original topic in communication scholarship. Desperately Seeking Women Readers is ideal for undergraduate and graduate coursework, as well as for curious readers of U.S. newspapers or historical and contemporary women's issues.

Feminist Approaches to Media Theory and Research tackles the breadth and depth of feminist perspectives in the field of media studies through essays and research that reflect on the present and future of feminist research and theory at the intersections of women, gender, media, activism, and academia. The volume includes original chapters on diverse topics illustrating where theorization and research currently stand with regard to the politics of gender and media, what work is being done in feminist theory, and how feminist scholarship can contribute to our understanding of gender as a mediated experience with implications for our contemporary global society. It opens for discussion how the research, theory, and interventions challenge concepts of gender in mediated discourses and practices and how these fit into the evolving state of contemporary feminisms. Contributors engage with discussions about contemporary feminisms as they are understood in media theory and research, particularly in a field that has changed rapidly in the last decades with digital communication tools and through cross-disciplinary work. Overall, the book illustrates how the politics of gender operate within the current media landscapes and how feminist theorizing shapes academic inquiry of these landscapes.

Using a discourse analysis, Dustin Harp investigates media during the 2016 US presidential election to explore how traditional (patriarchal) and feminist ideas about gender played out during the campaign. The book illustrates how these two ideologies competed for space and struggled for discursive authority. A broad range of media texts is examined, and "gender moments," where gender became a dominant part of the political conversation, are identified. These include the "nasty woman" and "grab them by the pussy" comments of Donald Trump and the "woman card" played by, and against, Hillary Clinton. Furthermore, Harp reveals how binary notions of gender and stereotypical ideas of how men and women should behave, look, and sound structured the ways Donald Trump and Hillary Clinton were talked about in the media. As a counterpoint, the research also shows the ways feminist ideologies worked against the sexism and misogyny and became mainstream in media discourse during the campaign. Students and researchers of Gender Studies will find that the "gender moments" in Gender in the 2016 US Presidential Election tell a broader story about women, gender expectations, and power. They offer important and timely insights about misogyny and sexual harassment in contemporary US culture and feminist resistance in a mediated public sphere.

Using a discourse analysis, Dustin Harp investigates media during the 2016 US presidential election to explore how traditional (patriarchal) and feminist ideas about gender played out during the campaign. The book illustrates how these two ideologies competed for space and struggled for discursive authority. A broad range of media texts is examined, and "gender moments," where gender became a dominant part of the political conversation, are identified. These include the "nasty woman" and "grab them by the pussy" comments of Donald Trump and the "woman card" played by, and against, Hillary Clinton. Furthermore, Harp reveals how binary notions of gender and stereotypical ideas of how men and women should behave, look, and sound structured the ways Donald Trump and Hillary Clinton were talked about in the media. As a counterpoint, the research also shows the ways feminist ideologies worked against the sexism and misogyny and became mainstream in media discourse during the campaign. Students and researchers of Gender Studies will find that the "gender moments" in Gender in the 2016 US Presidential Election tell a broader story about women, gender expectations, and power. They offer important and timely insights about misogyny and sexual harassment in contemporary US culture and feminist resistance in a mediated public sphere.